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Beyond the Bale : June 2019
WOOL WEEK AUSTRALIA AUSTRALIAN RETAILERS ACROSS THE COUNTRY TOOK PART IN WOOL WEEK, WITH WINDOW DISPLAYS AND ONLINE AND IN-STORE PROMOTIONS TO EDUCATE CONSUMERS ABOUT THE NATURAL BENEFITS OF WOOL AND INCREASE SALES OF WOOL PRODUCT. HERE IS A SMALL EXAMPLE OF SOME OF THE RETAILERS’ PROMOTIONS. Smitten Merino: Catriona Rowntree wearing one of the brand’s scarves. Waverley Mills: Window display showcasing 100% Australian wool products. Merino & Co: MerinoSnug photoshoot at ‘Lindsay Park’ at Lima, Victoria, showcasing part of the brand's Winter 2019 collection. MerinoSnug is a brand of Merino & Co, owned by Australian Wool Network. Otto & Spike: Part of a Wool Week window display in Melbourne by the knitwear brand. Nagnata: An exclusive editorial series with model Shaughnessy Brown wearing an Australian Merino wool blend collection. David Lawrence: Wool apparel promoted on the brand’s website. Woolerina: The brand offered 10% off its full range during Wool Week. Kookaï: The Australian brand’s Wool Week campaign and its wool apparel were featured as the hero on its homepage, with links through to wool products that could be bought online. Nadia Fairfax: The ‘It girl’ amongst Sydney’s fashion elite Nadia Fairfax was featured on Instagram wearing Jac+ Jack’s 100% wool Oscar sweater. OFF FARM 11