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Beyond the Bale : September 2018
OFF FARM 33 To help build demand for Australian wool, AWI’s marketing arm, The Woolmark Company, recently hosted a trade workshop at one of the world's largest wool textile and garment manufacturers. To help teach the next generation of textile professionals in China about Australian wool, AWI’s marketing arm, The Woolmark Company, has opened a Wool Education Centre in Shanghai. WOOL EDUCATION CENTRE LAUNCHED IN SHANGHAI TRADE WORKSHOP FOR CHINESE SUPPLY CHAIN PARTNERS The Woolmark Company unveiled the new Wool Education Centre at Donghua University’s Shanghai International College of Fashion and Innovation (SCF) in May at an event attended by the Australian Vice Consul General in Shanghai, Katrina The Woolmark Company hosted the workshop on ‘trends and innovations in wool’ at the premises of the Jiangsu Sunshine Group, in Jiangyin which is 120km from Shanghai. Jiangsu Sunshine Group, established in 1986, has grown rapidly to become a leading international wool textile company producing yarn, fabric and finished garments, and whose customers include Giorgio Armani and Hugo Boss. It has an annual production capacity of 3.5 million men’s suits and women’s wear, and 35 million metres of superfine worsted wool fabrics. The workshop was held in partnership with the China Textile Information Center (CTIC) and China Textile Development Center Harrigan, and dignitaries from Donghua University, the SCF and AWI. “Donghua University, formerly known as China Textile University, is the ideal tertiary institution in China to launch the Wool Education Centre as its fashion and textile science programs are well established and well respected in the country,” explained AWI Country Manager China, Jeff Ma. “The Woolmark Company has helped establish the centre to enable students, designers and partners throughout the supply chain to explore the benefits and possibilities of Australian wool, and learn about current trends, new technology and supply chain developments.” As a research space devoted to promoting Australian wool, the new education centre highlights the fibre’s unique farm- to-fashion journey. Students can learn all about the different stages of wool manufacturing, including the process of turning greasy wool fibres into yarn and (CTDC), which are state-owned research institutions in the textile industry. More than 60 design, product development, technology and production professionals from 36 textile enterprises and retail brands attended the workshop. Key supply chain partners of The Woolmark Company that attended include Nanshan, Ruyi, Danmao, Taiyi, Younger, Alpha, Steady and Zhejiang Xinao. Retail brands, such as Icicle and Zuczug, also sent their designers and staff in charge of fabric sourcing, product planning and strategy. In addition to the other speakers at the workshop, The Woolmark Company Students at the Wool Education Centre in Shanghai learning about the supply chain of Australian wool – from farm to fashion. More than 60 professionals from across the wool supply chain attended a recent trade workshop hosted by AWI at the premises of Jiangsu Sunshine Group near Shanghai. showcased the latest edition of The Wool Lab sourcing guide and provided information on woven product development and innovation. The workshop included a factory visit in which the Jiangsu Sunshine Group opened its product showroom, and spinning and garment making plants to the visitors. “The workshop received great support from of our key partners and was a huge success,” said AWI Country Manager China Jeff Ma. “It’s vital to support such a communication and study platform for the industry supply chain, to encourage wool product innovations and diversity of product.” the latest information on The Woolmark Company’s fabric and textile innovations. “Designers are also welcome to seek inspiration by browsing The Wool Lab sourcing guide to discover the wide variety of fabrics and yarns currently commercially available, as well as the trends forecasted for upcoming seasons,” Jeff added. The Woolmark Company will also host workshops, exhibitions and forums at the education centre for aspiring designers and supply chain partners. The new Wool Education Centre in Donghua University in downtown Shanghai complements the separate International Wool Education Centre (I-WEC) which is attached to Nanshan Yantai University in Shandong province, China. The I-WEC was opened in October 2014 by AWI with leading wool textile enterprise the Nanshan Group to help educate university students about wool manufacturing.
In the Shops - September 2018