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Beyond the Bale : June 2018
MAGNIFIQUE MERINO Credited with bringing freshness to the French fashion scene and considered by many as its brightest new star, celebrated French fashion designer Simon Porte Jacquemus, of the label Jacquemus, has always been passionate about working with pure, natural materials. Jacquemus’ strong positioning as a young, fresh, edgy and contemporary French brand aligns with AWI’s desire to position wool as an innovative and premium fashion fibre. AWI has therefore collaborated with the label – for its latest Spring/Summer and Autumn/Winter collections, reinforcing the trans-seasonal properties of lightweight Merino wool. “Working with The Woolmark Company came naturally, considering how much I love wool and use it in all my collections, even in summer,” said the designer. Showcasing wool as a fibre for all seasons, AWI has partnered with one of the hottest French fashion fashion labels, Jacquemus, for Spring/Summer 2018 and Autumn/Winter 2018/19. Three radiant wool pieces from the Spring/ Summer 2018 La Bomba collection of Jacquemus, showcased at the Musée Picasso in Paris. Titled ‘La Bomba’, the Spring/Summer collection has the feel of the South of France – le Midi – which is where the designer was born and grew up. The pieces comprise a series of lightweight, breathable, sexy dresses, skirts, jackets, trousers and knits which perfectly highlight the superb drape of wool fabrics, positioning the fibre as the ultimate ingredient for luxury apparel. To promote the launch of the collection, Jacquemus created a stunning short film, directed by British-Canadian fashion film- maker Gordon von Steiner. Filmed in a single shot in Tenerife on the Canary Islands, the film stages a diverse range of personalities: models, dancers, an acrobat and even the 28-year-old designer’s cousin Jean. Like the collection, the film has that feeling of warm summer days that drift into late balmy evenings. It is well worth a look – check it out now at www.jacquemus.com. As part of the two-season collaboration, Jacquemus’ following Autumn/Winter 2018/19 collection, ‘Le Souk’, was also predominately wool. The brand worked closely with The Woolmark Company to source the most innovative wool fabrics that would most closely fit with the collection’s themes: sun and warmth in winter. The collection reflects the sensation of light and physical comfort in winter that the designer experiences in the course of his regular travels in Morocco. Both La Bomba and Le Souk were presented as part of Paris Fashion Week with the Spring/Summer collection now available to buy at leading global retailers along with www.jacquemus.com. MORE INFORMATION www.jacquemus.com The fresh Autumn/Winter 2018/19 Le Souk collection of Jacquemus, showcased at the Petit Palais art museum in Paris. OFF FARM 29
In the Shops - September 2018