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Beyond the Bale : June 2018
The Slowing Down Fast Fashion documentary explores the detrimental effects on the environment of fast fashion, encouraging consumers to choose natural fibres that biodegrade, such as wool, instead of synthetics. The award-winning 2016 documentary Slowing Down Fast Fashion about the world’s unsustainable addiction to fast (mainly synthetic) fashion continues to receive screenings across the world, and indeed is becoming more and more relevant. In the documentary, the presenter, Alex James (well known as the bassist of 90s Britpop sensation Blur), takes a critical look at the fast fashion industry and its enormous environmental cost. “In Britain we discard a million tons of clothes every year and replace those with two million tons of new clothing, an equation that means we're not just running out of space but also time; 50% of what we cast aside ends up in landfill,” Alex says. “These cheaply made, environmentally unfriendly plastic clothes are part of an epidemic – a cycle of consumer behaviour in which short-term satisfaction has become a threat to our long-term survival.” And it’s not just landfill that is a problem; synthetic apparel also makes its way into the marine environment in the form of plastic microfibres (see page 14). However, far from predicting the apocalypse, Slowing Down Fast Fashion seeks to provide solutions. By talking to designers, activists, and Every 10 minutes in Australia, 6,000 kg of clothes (mostly synthetics) are thrown out and go straight to landfill. PHOTO: Ray Van Eng Photography high street brands the film shows that there is a wide-ranging and ever-growing thirst for change. “If we act now and start to think for ourselves then the solution might be close at hand,” Alex says. “[In the film] we wanted to give people an opportunity to see their options when it comes to choosing long lasting biodegradable clothes made from fibres such as wool and silk, which unlike man-made materials, break down quickly and don’t clog up landfill sites indefinitely.” Slowing Down Fast Fashion won Best Fashion Documentary at London Fashion Film Festival in 2016. The documentary was supported by AWI, The Campaign For Wool and Fashion Revolution. Nicholas Coleridge, Chairman of The Campaign for Wool said at the time: “This is a profoundly important film which must be watched by anyone who cares about the future of planet Earth. Alex James builds a compelling case for sustainability, and the crucial part that wool can play in the cycle of survival.” More information The hour-long documentary is available to view on Amazon Prime at www.amazon.com Merino wool had a high profile at Shanghai Fashion Week in March, with The Woolmark Company once again rolling out its Woolmark Studio initiative to highlight the benefits of Australian Merino wool to the Chinese textile trade and media. The theme of Woolmark Studio this time around was ‘Sustainability in Fashion’. A highlight was the China premiere of the Slowing Down Fast Fashion documentary (see left). After the film’s screening The Woolmark Company Global Strategic Advisor and Campaign for Wool COO Peter Ackroyd outlined to the audience his views on the social responsibility that retailers and suppliers should have to protect the environment and maintain more stringent standards. Other guest speakers offered their insights and expertise about sustainability in fashion, and discussed the trends, progress, and challenges of sustainability in China. Associate Professor of Beijing Institute of Fashion Technology Guo Ruiping also led a forum titled ‘Sustainability in Design and Education’, encouraging fashion students to embrace sustainability in the fashion industry in their future works. Woolmark Studio, launched for the first time at Shanghai Fashion Week in October 2017, presents a new concept in trade show engagement – combining exhibitions, forums, training and education all in one space to inspire, educate and connect. By creating a unified platform, Woolmark Studio brings together all the partners in the supply chain – from vendors to retailers, designers and brands to the media and consumers. The second edition of Woolmark Studio at Shanghai Fashion Week brought together industry experts to discuss wool’s eco-credentials. WOOLMARK STUDIO: 'SUSTAINABILITY IN FASHION' The Woolmark Company Global Strategic Advisor Peter Ackroyd with the panel of speakers at Shanghai Fashion Week. 18 OFF FARM
In the Shops - September 2018