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Beyond the Bale : March 2016
30 WHAT TOP FARMERS DO CONSISTENTLY WELL 6 IWP WINNER WOMENSWEAR AWI INVESTMENT STRATEGIES On-Farm R&D Off-Farm R&D Marketing Global Business Services View Beyond the Bale online with image galleries and video at http://beyondthebale.wool.com BtB EXECUTIVE EDITOR Richard Smith E email@example.com A AWI Marketing and Communications L6, 68 Harrington St, The Rocks, Sydney NSW 2000 GPO Box 4177, Sydney NSW 2001 P 02 8295 3100 E firstname.lastname@example.org W wool.com AWI Helpline 1800 070 099 SUBSCRIPTION Beyond the Bale is available free. To subscribe contact AWI P 02 8295 3100 E email@example.com Beyond the Bale is published by Australian Wool Innovation Ltd (AWI), a company funded by Australian woolgrowers and the Australian Government. AWI’s goal is to help increase the demand for wool by actively selling Merino wool and its attributes through investments in marketing, innovation and R&D – from farm to fashion and interiors. COPYRIGHT Material in Beyond the Bale is copyright. Reproduction of the material is encouraged. However prior permission must be obtained from the Executive Editor. DISCLAIMER To the extent permitted by law, Australian Wool Innovation Ltd excludes all liability for loss or damage arising from the use of, or reliance on, the information contained in this publication. The Woolmark symbol is a registered trademark of The Woolmark Company Pty Ltd. © 2016 Australian Wool Innovation Ltd. All rights reserved. ADVERTISING SALES Max Hyde, Hyde Media Pty Ltd P 03 5659 5292 E firstname.lastname@example.org Advertising is subject to terms and conditions published on the ratecard, which is available from Hyde Media. ISSN 1447-9680 FRONT COVER This wonderful image was taken by Annabel Lugsdin from Hay in NSW. Annabel was one of the participants at the Breeding Leadership course last month (see page 47). Annabel is also a keen photographer and has a website Bel's Rural Photography (www.belsruralphotography.com) from which this and many other great images (prints and cards) can be purchased. GD1930 WOOL.COM To subscribe to the free monthly AWI e-newsletter for woolgrowers, and the weekly wool market review e-newsletter, visit www.wool.com/subscribe twitter.com/woolinnovation youtube.com/AWIWoolProduction WOOLMARK.COM MERINO.COM facebook.com/TheWoolmarkCompany twitter.com/woolmark instagram.com/TheWoolmarkCompany youtube.com/TheWoolmarkCompany OFF-FARM 4 IWP 2015/16 menswear final 6 IWP 2015/16 womenswear final 8 IWP expands globally 8 AWI invests in leading fashion 9 IWP alumni continue with wool 10 Chinese Nanshan discovers superfine 11 Anthony Squires: an Australian first 12 Marks & Spencer: massive wool users 13 Ambassador's project with Savile Row 14 Korean sales boosted by campaign 15 ICICLE: all natural Chinese brand 16 The Berlin Wool Lab Project 18 Growth of wool in sportswear 20 Merino felt luxury bags 21 Promoting Merino wool in India 22 Wool4School in Girlfriend magazine 23 New York students visit Australia 24 Turkish students learn about wool 25 Mastering Merino with Missoni 26 Godfrey Hirst’s wool carpets 27 Interest in wool interiors grows ON-FARM 28 Sheep in the sheep/wheat zone 29 Woolgrowing proves its worth 30 What the top farmers do well 32 Fly and lice treatments 34 Footrot eradication requires dedication 36 Wild dog coordinator in WA 37 Wanted! Photos of exclusion fencing 38 Guardian dogs protect flocks 40 Portable electric shearing equipment 41 Shearing school at Rylington, WA 41 Aussies’ shearing win at the cricket 42 Case study: fertility drives profitability 43 Mob size and lambing project 44 Drones monitor lambing ewes 45 Tom Tourle: Young Farming Champion 46 National Merino Challenge 2016 47 Breeding Leadership course 2016 48 IWTO 2016 Congress in Sydney 49 New World Merino Insight 50 Corriedales on show 51 Wool Selling Systems Review 52 Market Intelligence 54 Market insights from Peter Ackroyd 55 Readers’ photos
In the Shops - March 2016