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Beyond the Bale : March 2015
LIFETIME PRODUCTIVITY EXECUTIVE EDITOR Richard Smith E email@example.com A AWI Marketing and Communications L30, 580 George St, Sydney NSW 2000 GPO Box 4177, Sydney NSW 2001 P 02 8295 3100 F 02 8295 4100 E firstname.lastname@example.org W www.wool.com AWI Helpline 1800 070 099 SUBSCRIPTION Beyond the Bale is available free. To subscribe contact AWI P 02 8295 3100 E email@example.com COPYRIGHT Material in Beyond the Bale is copyright. Reproduction of the material is encouraged. However prior permission must be obtained from the Executive Editor. DISCLAIMER Whilst Australian Wool Innovation Limited and its employees, officers and contractors and any contributor to this material (“us” or “we”) have used reasonable efforts to ensure that the information contained in this material is correct and current at the time of its publication, it is your responsibility to confirm its accuracy, reliability, suitability, currency and completeness for use for your purposes. To the extent permitted by law, we exclude all conditions, warranties, guarantees, terms and obligations expressed, implied or imposed by law or otherwise relating to the information contained in this material or your use of it and will have no liability to you, however arising and under any cause of action or theory of liability, in respect of any loss or damage (including indirect, special or consequential loss or damage, loss of profit or loss of business opportunity), arising out of or in connection with this material or your use of it. ADVERTISING SALES Max Hyde, Hyde Media Pty Ltd P 03 5792 1314 F 03 5792 1359 E firstname.lastname@example.org Advertising is subject to terms and conditions published on the ratecard, which is available from Hyde Media. ISSN 1447-9680 FRONT COVER Drones: Fine wool producer Ben Watts from Molong in central-west NSW uses drones on his property and advises other woolgrowers on how best to use them – see pages 28-29. FIBRE OF FOOTBALL 06 38 Beyond the Bale is published by Australian Wool Innovation Limited (AWI), a company funded by Australian woolgrowers and the Australian Government. AWI’s goal is to help increase the demand for wool by actively selling Merino wool and its attributes through investments in marketing, innovation and R&D – from farm to fashion and interiors. AWI INVESTMENT STRATEGIES On-Farm R&D Off-Farm R&D Marketing Global Business Services View Beyond the Bale online with image galleries and video at http://beyondthebale.wool.com BtB GD1469 OFF-FARM ON-FARM 04 WoolPoll 05 Campaign for Wool 06 Fibre of Football 08 International Woolmark Prize 10 Cool Wool extends retails season 12 Paul Smith: a suit to travel in 13 London Collections: Men 14 Promoting wool in Hong Kong 15 Promoting wool in Taiwan 16 Promoting wool in India 17 Safil: 60 years of innovation 18 Naturally Inspiring seminar 19 Aussie companies enter US market 20 1960s inspired Wool4School winner 21 Innovations target casual trend 22 R&D into skin benefits of wool 23 JNBY releases children’s collection 24 Wool for sports and outdoors 25 Top running brand chooses Merino 26 Broader wools in demand 28 Drones: practical on-farm benefits 30 Shearing legend Ian Elkins 32 Shear training 34 Community baiting success in Victoria 35 Wild dogs at Dargo 36 R&D into wild dog detection system 37 National Merino Challenge 38 New Lifetime Productivity project 39 Wether trials 40 New group for pastoral producers 40 Rylington flock bred for lower worms 41 Lice and fly control 42 Breech flystrike: breech odour 43 Breech flystrike update: fly genome 44 Enrich project: forage shrubs 45 Trial proves value of forage shrubs 46 Merinos support mixed enterprises 47 Lebeckia for sandy soils 48 Farm 300: boosting productivity 49 Australian Pastures Genebank 50 Sheep production on biserrula 52 Market Intelligence 54 Market insights from Peter Ackroyd 55 Readers’ photos