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Beyond the Bale : Oct - Nov 08
26 Global Beyond the Bale Merino attracts outdoor retail market t he versatility of australian merino was illustrated to the global outdoorwear sector when aWi hosted seminars at the outdoor Retailer summer trade show, held in august, in salt Lake City, in the Us. aWi’s regional general manager for the americas edwin nazario says merino products were well received at the seminars and at private appointments organised by aWi’s account management team. “merino is a fibre for all year round: its breathability, moisture vapour absorption qualities and natural ability to repel odour makes it appealing to the sports and active market, even during summer when merino is not traditionally found,” he says. aWi held three seminars each day during the outdoor Retailer trade show covering: l quality assurance – introducing the meRinoactive™ brand to the audience and discussing the quality assurances associated with meRinoactive™ while providing an understanding of how it can benefit their business; l innovative merino sourcing – reviewing innovative product developments, discussing the supply and sourcing network assistance aWi can provide, and discussing opportunities for individual product developments; and l ethical and environmental progress by the australian wool industry – an update on the australian wool industry’s progress towards phasing out mulesing by the end of 2010, and an overview of the natural qualities of the fibre. some of the key results noted from surveys conducted after the seminars included: l 100 per cent said the meRinoactive™ brand could possibly benefit their business in future; l 67 per cent said they would likely use many of the merino products presented in the future; and l 60 per cent said they believe the australian wool industry is making substantial progress in the area of ethical animal husbandry. “outdoor Retailer is where orders are written, new accounts are found, connections are made and brands are launched,” mr nazario says. “outdoor Retailer has proven to be a leading growth vehicle for brands that are interested in progressing and advancing into multiple channels of the outdoor marketplace, attracting thousands of buyers and senior-level decision-makers every season.” More information: www.merinoinnovation.com; www.outdoorretailer.com A closer-knit relationship with Asia a Wi has forged closer links with asian textile manufacturers, following two education programs run in taiwan and hong Kong in recent months. for the first time in more than six years, aWi hosted an industry workshop in taiwan to bring the industry up to date on the aWi merger with the Woolmark Company and to explain quality assurance in australian merino knitwear. the workshop was attended by 50 people, including representatives from Woolmark-licensed knitters, the taiwan textile federation, taiwan Wool textile industrial association, taiwan textile Research institute, the knitting industry and two fashion design universities. aWi’s hong Kong business development manager alex Lai gave a presentation on ‘Looking to the future: aWi’s merger with the Woolmark Company’ and said questionnaires collected after the workshop indicated considerable interest in the topics and discussions. “Basically, more than 80 per cent of the attendees reported they found the seminar interesting or very interesting, and more than 50 per cent said it was relevant to their business requirements,” mr Lai says. feedback indicated attendees would be interested in learning more about general wool processing, merino wool fibre and wool garment dyeing and finishing. “attendees also asked if we could help them increase the education on how to care for wool products and how consumers can care for machine- washable wool garments,” mr Lai says. “We will take this on board.” a second presentation, on quality assurance, was delivered at the workshop by arkin ng, chairman of the textile institute hong Kong association, director of the Knitwear innovation and Design society (KiDs) and director of the hong Kong apparel society (hKas). in hong Kong, more than 200 people attended aWi’s half-day ‘Knitwear Knowledge Program ii’ seminar. aWi’s product marketing manager for Greater China (hong Kong office) Daniel Chan says two topics were covered: ‘total easy Care Knitwear’, presented by Linus Wu from hong Kong Productivity Council and innovative embroidery technology, and a session organised by KiDs with the speaker being Jansen Poon from tajima embroidery machine Ltd. the representatives of a number of leading brands, buying offices, trading agents, knitters, spinners, yarn agents and laboratories attended. “it was great to have representatives from 40 garment-buying offices ú and trading firms, 15 knitting companies and seven yarn suppliers,” mr Chan says. “With a greater understanding of the modern uses of wool, these supply chain members can lead demand for our product. “feedback on the event was positive and most people were satisfied they had learnt something which would help their business.” More information: www.merinoinnovation.com innovative fashion the messaGe in China AWI exhibited the latest innovations in wool textiles to more than 17,500 visitors at the recent Hong Kong Fashion Week for Spring/Summer. AWI product marketing manager for Greater China (Hong Kong office) Daniel Chan said 21 regions and countries were represented at the exhibition, with 1153 exhibitors. “A wide variety of fashion industry members attended from around the globe,” he says. “About 50 per cent were from mainland China and the remaining 50 per cent from around the world.” Two per cent more attendees were recorded this year, compared with last year, with a 21 per cent increase in attendees from China and 14 per cent from the US. During the exhibition AWI hosted a seminar covering ‘Innovative Fashion with Merino Wool’, which was attended by 100 people including fashion buyers, media and representatives of the garment manufacturers. “Many of the attendees expressed an interest in learning more about the innovations in Merino wool and it proved a great way to introduce AWI to them,” Mr Chan says. “It provided a good platform from which to build relationships in these industries.” More information: www.woolinnovation.com ú
Dec 08 - Jan 09
Aug - Sep 08