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Beyond the Bale : Oct - Nov 08
contents 2 Cover story trip opens window to european way Andrew and Kim Dufty were inspired by their tour of Denmark and the UK Features Business planning essential to profit Leadership training makes a difference for producer Matthew Fiebig Profitable Merinos a measure of balance 6 Improving all traits will improve returns at the end of the day, says Ashley Hobbs tags tuned to flock performance 8 trapping wild dogs, foxes by the nose 10 Control pays but needs persistence Work worth a fortune … on paper Hope lies in arid climate legumes Canine solution to a wild problem 12 14 17 18 Native grasses drive low-cost profit push 20 The Mumblebone Merino flock is run on a flourishing native pasture base olympian effort cools Beijing athletes 22 Company puts its best feet forward Merino’s natural comfort showcased 23 25 ProFile libbi thompson, supply chain specialist 28 4 15 awi news Marketing supported by new product innovations Over the past two months, AWI has been launching a new program across the world to support the Woolmark and introduce a new premium Merino brand. This will help the company position Australian Merino wool as the quality fibre of choice for apparel products. With this program, AWI aims to make sure this unique Australian natural fibre – with its unsurpassed softness, drape, elasticity and breathability – is on everyone’s fashion agenda. While our marketing is exciting, we must also ensure that we supply new product innovations to market, and we are doing so. Last month we launched a new collection of knitwear and woven ranges to the global textile industries. The new Merino Touch™ collection, launched at the spinexpo trade show in shanghai, provides a range of knitted Australian Merino wool garments carefully designed to give the wearer a luxurious sensation they will want to experience every day. AWI also launched, at the Première Vision trade show in Paris, two new woven collections MerInOfresh™ and MerInOcool™ (see pages 24 and 25). The ranges demonstrate AWI’s commitment to investing in premium value-adding innovations that focus on commercialising seasonal Merino products to suit our business-to-business partners’ products. With more than 20 offices worldwide, AWI now has an extensive global network dedicated to product development. By fostering relationships with diverse business partners, AWI works continuously to grow demand for Australian Merino wool. Our aim over the next three years is to build fresh demand for an additional 20 million kilograms of Australian wool each year. We believe this will make a significant contribution to achieving better prices for Australian woolgrowers over the long term. I am conscious of the fact that Australian woolgrowers are facing enormous challenges Beyond the Bale is published by australian Wool innovation limited (AWI), a company funded by Australian sheep and wool producers and the Australian Government. AWI’s mission is to drive research, development, innovation and marketing that will increase the long-term profitability of Australian woolgrowers. The company invests in products and practices to help woolgrowers reduce the cost of production on their farms, and also undertakes activities aimed at increasing the demand for Australian Merino wool. executive editor: richard smith, senior Project Manager, Publications, AWI AWI, Level 30, 580 George st, sydney nsW 2000 AWI, GPO Box 4177, sydney nsW 2001 P 02 8295 3100 F 02 8295 4100 e firstname.lastname@example.org Wwww.woolinnovation.com AWI Helpline, 1800 070 099 subscription: Beyond the Bale is available free. To subscribe contact AWI: P 02 8295 3100 e email@example.com Beyond the Bale is online at www.wool.com.au Copyright: Material in Beyond the Bale is copyright. reproduction of the material is encouraged. However due acknowledgement is required. Disclaimer: Information in Beyond the Bale is not intended as professional advice. AWI will not accept responsibility for any liability arising from reliance on the contents. Beyond the Bale is written and produced for AWI by Coretext Pty ltd. editorial director: Brad Collis editor: Kellie Penfold Creative director: Tim Claeys Coretext, PO Box 12542, Melbourne Vic 8006 P 03 9670 1168 F 03 9670 1127 e firstname.lastname@example.org W www.coretext.com.au Beyond the Bale now includes advertising. AWI is a commercially aware company and the decision to include advertising has been taken as a demonstration of its commitment to provide the best service at minimum costs. advertising sales: Max Hyde, Hyde Media Pty Ltd P 03 9870 4161 F 03 9870 4163 e email@example.com Advertising is subject to terms and conditions published on the ratecard, which is available from Hyde Media. issN: 1447-9680 Cover photo: Victorian woolgrowers Andrew and Kim Dufty photographed by evan Collis and threats, with the rising costs of fuel and fertiliser, drought, and alternative land use options, as examples. Many are also worried about the outlook for global economies. We are endeavouring to respond to these circumstances but also to take advantage of some positive trends including the move to natural and more sustainable products. Australian wool is well placed to capitalise on these trends and we intend to do just that. Ultimately, we want you to develop confidence in the future of your wool-growing business. Although we are operating in a highly competitive and dynamic marketplace – all the way along the wool supply chain – I am very confident in the future success of the Australian wool industry. AWI’s 2008 AGM In PerTH Woolgrowers are asked to mark Wednesday 19 November on their calendars as the date for AWI’s 2008 Annual General Meeting (AGM). It will be held at 2pm at Belmont Park Racecourse, Victoria Park Drive (off Graham Farmer Freeway), Burswood, Perth, WA. Registration will open at 9.30am, with an AWI forum commencing at 10am. The forum will report on the programs and initiatives of AWI over the past 12 months and provide an insight into the strategies to build a solid future for Australian Merino wool. AWI shareholders will be sent the formal AGM notice of meeting and proxy voting papers with the annual report in mid-October. Using the AWI website, AWI shareholders can opt to receive corporate shareholder communications by email notification and can also use the website to check their shareholding details and voting entitlements. Shareholders should go to www.woolinnovation.com.au/shares, then to ‘Share Registry Service’. Woolgrowers will need their Shareholder Reference Number (SRN) to access the online share registry section and view their details. For further information on electronic communication options or voting entitlement, AWI shareholders should telephone Link Market Services toll free on 1800 113 373. More information: AGM and forum – www.woolinnovation.com.au/2008agm, 1800 070 099; shareholder information – www.woolinnovation.com.au/shares, 1800 113 373 – CraiG WelsH, CHieF eXeCutive
Dec 08 - Jan 09
Aug - Sep 08