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Beyond the Bale : June 2014
June 2014 BEYOND THE BALE 27 OFF-FARM FAST FACTS l Australian knitwear label Jac+ Jack has become a Woolmark licensee. l Jac+ Jack's winter 2014 collection includes a selection of Woolmark- certified superfine Australian Merino wool knitwear. l The involvement of the leading labels with Australian Merino wool is important because of their enormous influence in setting trends for the mainstream retail brands. Avital role for AWI in increasing the global demand for Australian wool is to demonstrate the key role the fibre has in the fashion industry both in Australia and overseas. Connecting leading fashion brands with Australian Merino wool is extremely important due to the enormous influence these partners have in setting textile trends for mainstream retail brands. As the Woolmark brand celebrates its 50th anniversary, AWI welcomes Australian knitwear label Jac+ Jack as a Woolmark licensee. Jac+ Jack's winter 2014 collection includes a selection of superfine Australian Merino wool knitwear certified by The Woolmark Company. The selection includes some of the most beautiful wool in the world from specialist Italian mills in an essential palette of black, white, navy, cream and canvas. Available in more than 50 selected independent stores, select David Jones stores and online, Jac+ Jack's latest collection includes Merino wool for womenswear and menswear. Each garment showcases the versatility of Merino wool and highlights its next-to- skin softness which is akin to cashmere. "We are delighted to be working in partnership with The Woolmark Company. We believe Australian Merino wool is one of the most beautiful natural fibres in the world, which is why we have worked with Merino wool in every collection since our first in 2004," says Jac+ Jack co-founder Jac Hunt. Jac+ Jack co-founder Lisa 'Jack' Dempsey adds, "We are thrilled to be producing, in partnership with The Woolmark Company, a selection of very special Woolmark-certified Merino wool pieces reflecting the luxurious nature of this beautiful fibre." More information: www.jacandjack.com Leading knitwear label becomes a Woolmark licensee Australian actor Isabel Lucas stars in the Life Through Wool film shot at 'Boonoke' sheep station in the NSW Riverina. Leading Australian knitwear label Jac+ Jack has become a Woolmark licensee and includes a selection of Woolmark-certified Australian Merino wool knitwear in its winter 2014 collection. items, which are available both online and in store. As part of its wool campaign, Country Road's website has had a 'wool makeover', with the website dedicating an entire section not only to the film and information on 'Boonoke', but also to the benefits of wool and information on how to care for wool apparel. The film has so far been viewed more than 700,000 times on the Country Road channel on YouTube, and the information on the Country Road website viewed more than 90,000 times. Life Through Wool will also feature at cinemas throughout Australia. Help share your love for the film and the Australian wool industry by using the hashtag: #celebratewool More information: www.countryroad.com.au