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Beyond the Bale : June 2014
9 OFF-FARM World Wide Wool exhibition, MCA hosted a special showcase dedicated to Australian fashion design talents and wool. The Australian designers selected were Strateas.Carlucci, Dion Lee, Josh Goot, Christopher Esber, From Britten and Romance was Born, with each label showcasing a mini collection of Merino wool garments. The MCA events were attended by members of the Australian and Italian fashion industries and the media. As part of her ongoing bid to foster education and future talents -- a commitment which is also shared by AWI -- Mrs Sozzani visited the University of Technology, Sydney, where she hosted a lecture about innovation, style and textile materials and met the most promising students. A media tour to 'Congi Station' was also held in which domestic and international media were able to see for themselves, and report about, how Merino wool is grown. More information: www.merino.com/vogue June 2014 BEYOND THE BALE NSW Minister for Primary Industries Katrina Hodgkinson and L'Uomo Vogue editor-in-chief Franca Sozzani looking at wool apparel on the racks at David Jones during a "World Wide Wool" special shopping night dedicated to wool. A window display of David Jones displaying images from L'Uomo Vogue and encouraging consumers to buy wool products. As part of "World Wide Wool", the prestigious Castlereagh Street and surrounding shopping district of Sydney held a special retail event. Michael Field of 'Congi Station', Walcha, explaining the natural attributes and benefits of Merino wool to Cristina Manfredi from Vanity Fair Italia during the media tour to his family's property. Media personality Deborah Hutton, L'Uomo Vogue editor-in-chief Franca Sozzani, AWI CEO Stuart McCullough, Vogue Australia editor-in-chief Edwina McCann and NSW Deputy Premier Andrew Stoner at the media launch of the "World Wide Wool" events in Sydney.