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Beyond the Bale : June 2014
7 OFF-FARM Interiors products made from wool, as well as apparel products, were promoted during Wool Week. Country Road was one of many stores showcasing wool in its shop windows during Wool Week. June 2014 BEYOND THE BALE and furniture, yarn spinning and knitting demonstrations, all of which paid homage to the campaign's mission. Following the success from previous years' Wool Weeks, Australian Campaign for Wool retail supporters once again became actively involved in the celebrations, with some beautiful in-store installations and window displays. Interior brands such as Workshopped, Koskela and MiniJumbuk joined fashion retailers including Country Road, M.J. Bale, Kookai, Gorman and Woolerina in decorating their most important stores and shopfronts in the name of wool. Fashion labels Jac+ Jack, Camilla and Marc and Sportscraft have once again continued to show support for the Campaign for Wool, with each label this year releasing a winter collection based on Merino wool. Woolmark licensee Sportscraft, which this year is celebrating its 100th birthday, presented its Iconic Collection for winter 2014 during Wool Week. The collection is a modern interpretation of pieces that have been found in Sportscraft's century-long archives, including Woolmark-certified garments celebrating Sportscraft's long-standing partnership with the Woolmark brand. The Iconic Collection includes five Woolmark-certified garments and the collection's campaign sees some of Australia's most influential identities -- including model Samantha Harris, rugby legend Nick Farr-Jones, restaurateur and TV presenter Kylie Kwong, media icon Ita Buttrose and Bondi Rescue star Anthony 'Harries' Carroll -- wearing wool. AWI ambassador and rising talent Fred the Merino ram was also in Melbourne, making guest appearances in various shopping centres across the city, helping place the spotlight on wool. Country Road also donated a $500 voucher for a competition which involved taking a photo with Fred and uploading it via Instagram using the hashtag #imetfred. More information: www.campaignforwool.org A visitor to the Cable shop in Melbourne admiring the wool products on display! Walkabout to meet the locals around Melbourne.