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Beyond the Bale : June 2014
Beyond the Bale is published by Australian Wool Innovation Limited (AWI), a company funded by Australian woolgrowers and the Australian Government. AWI's goal is to help increase the demand for wool by actively selling Merino wool and its attributes through investments in marketing, innovation and R&D -- from farm to fashion and interiors. OFF-FARM 04 Royals at the Royal 06 Wool Week Australia 08 VOGUE and World Wide Wool 10 International Woolmark Prize 11 Roland Mouret wool collection 12 Cool Wool 14 Wool showcased in China 16 Woolgrower visit to Hong Kong 17 G'day Vietnam! 18 Educating the next generation 19 Berwin & Berwin 20 Machine washable wool 21 The future of laundry 22 Merino base layer outdoorwear 24 Health credentials of wool 25 Bugaboo visits Australia 26 Country Road promotes wool ON-FARM 28 Dog control at Talwood 29 Best bait rate win in N.E. NSW 30 Time efficient wild dog baiting 31 Baiting success in western NSW 33 Aussies in South Africa 34 ParaBoss: worms, flies & lice 35 Footrot R&D update 36 Lifetime Productivity Program 37 Shearing world championships 38 Supporting budding shearers 39 Shearing every eight months 41 Research into phosphorus 42 Future Farm Industries CRC 44 From cropping to livestock 46 Sheep handling equipment 49 Corriedales 50 2014 Young Farming Champions 52 National Merino Challenge 54 Market intelligence report Executive Editor: Richard Smith, email@example.com, AWI Marketing and Communications. AWI, Level 30, 580 George St, Sydney NSW 2000 AWI, GPO Box 4177, Sydney NSW 2001 P 02 8295 3100 F 02 8295 4100 E firstname.lastname@example.org W www.wool.com AWI Helpline, 1800 070 099 Subscription: Beyond the Bale is available free. To subscribe contact AWI P 02 8295 3100 E email@example.com Copyright: Material in Beyond the Bale is copyright. Reproduction of the material is encouraged. However prior permission must be obtained from the Executive Editor. Disclaimer: Whilst Australian Wool Innovation Limited and its employees, officers and contractors and any contributor to this material ("us" or "we") have used reasonable efforts to ensure that the information contained in this material is correct and current at the time of its publication, it is your responsibility to confirm its accuracy, reliability, suitability, currency and completeness for use for your purposes. To the extent permitted by law, we exclude all conditions, warranties, guarantees, terms and obligations expressed, implied or imposed by law or otherwise relating to the information contained in this material or your use of it and will have no liability to you, however arising and under any cause of action or theory of liability, in respect of any loss or damage (including indirect, special or consequential loss or damage, loss of profit or loss of business opportunity), arising out of or in connection with this material or your use of it. Advertising sales: Max Hyde, Hyde Media Pty Ltd P 03 5792 1314 F 03 5792 1359 E firstname.lastname@example.org Advertising is subject to terms and conditions published on the ratecard, which is available from Hyde Media. ISSN: 1447-9680 Front cover: The Duchess of Cambridge visiting AWI's Wool4Skool® exhibit at this year's Sydney Royal Easter Show. Pictured with the Duchess are AWI Manager of Corporate Communications, Marius Cuming; the winner of AWI's 2013 Wool4Skool® competition, Sophie Aylward from Kinross Wolaroi School; and model and woolgrower's daughter Stephanie Joy Field who is wearing the winning design which was designed by Sophie for the Duchess. See page 4. Photo: Wolter Peeters/Fairfax Media. 2 UPFRONT June 2014 BEYOND THE BALE View the interactive online edition of Beyond the Bale, with pop-up videos and image galleries, at http://beyondthebale.wool.com 1. ON-FARM R&D 2. OFF-FARM R&D 3. MARKETING 4. GLOBAL BUSINESS SERVICES AWI INVESTMENT STRATEGIES CONTENTS WOOL'S SOCIAL MEDIA FAN BASE CONTINUES TO GROW AWI continues to build wool's social media presence on the internet to help reconnect a new generation of consumers with the natural wonders of wool. The company is helping drive the agenda for wool on social platforms to generate positive online conversation about the fibre. Of note, the We Love Wool and The Woolmark Company pages on Facebook have increased their number of fans to 769,000. Our social media presence in the consumer arena also includes significant activity on the microblogging service Twitter and the online photo-sharing service Instagram, and we have uploaded our videos onto the Vimeo and YouTube video sharing channels. AWI has a very active Twitter presence for woolgrowers to follow AWI activity, and a YouTube channel containing on-farm related videos. To connect with AWI's main social media initiatives, visit: For consumers: • facebook.com/TheWoolmarkCompany • facebook.com/welovewool • twitter.com/woolmark • twitter.com/welovewool • youtube.com/woolmarkonline • vimeo.com/woolmark AWI used "social media" to help a new generation of consumers reconnect with wool. • instagram.com/ thewoolmarkcompany For woolgrowers: • twitter.com/woolinnovation • youtube.com/AWIWoolProduction