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Beyond the Bale : Aug - Sep 08
19 GLOBAL BEYOND THE BALE The trip began witha visit to the AWI office inSydney where the graduates were told about current R&D and product innovations, fashion trends, supply chain verification, and the environmental and ethical credentials of Australian Merino wool. Then it was off to AWTAto learn about fibre testing, AWEXto learn about its role in the quality assurance of Australian wool, and Schute Belland WGM Wool to learn about the role of the broker. A day was spent atVes and Dianne Sykes’ property at Humula, NSW, to ‘meet the sheep’, viewa working farm, and see shearingand wool handling in action. Next it was on to the Chargeurs Riverina Plant and thenCSIRO in Belmont, Victoria, for a tour of the textile- processingmill to learn more about weaving, knitting and non- wovens, aswell as dyeing and finishing. The tourwas rounded off by a visit to Gordon Institute of TAFE to discuss their fashion and textiles programs and viewthe institute’s rangeof Merino apparel made withAWI- sponsored material. “AWI’s strategy is to build relationships at all levels, and these study tours have been an excellent way to do that,” Mr Lai says. “It’s hoped that when the students start working they have a good understandingof Australian Merino wool and have the contacts withinAWI to keep up to date with advances in technology so they can influence their colleagues aswell.” ú More information:www.itc.polyu.edu.hk; Alex Lai, firstname.lastname@example.org ULTRA-FINE SEEKS ITS OWN ‘NOBLE’ IDENTITY Ultra-fine Australian Merino wool has been presented to the global apparel market in a new ‘Prestige Collection’ released in Florence in July. In preparation for the autumn/winter 2009-10 fashion season, AWI launched the new collection, ‘fifteen&finer’,at the 63rd Pitti Filati – a showcase of the latest knitting yarn innovations. Eco Luxe was one of the themes of this year’s Pitti Filati, encompassing global consumer trends of ethical shopping and the desire for luxurious products. The fifteen&finer collection of yarns is made from Merino wool of 15 microns or less and tells the story of ultra-fine Merino from its origins in Australia to its use in the most famous design houses in the world. “The fifteen&finer collection is a showcase to demonstrate the ultimate softness, strength and performance of ultra-fine Merino wool – a fibre produced in Australia’s superfine wool regions by growers who have developed their breeding flock over many generations,” says Jimmy Jackson, AWI’s global product development manager. The fifteen&finer collection brings together for the first time a group of dedicated producers and spinners to celebrate this fantastic fibre. Ultra-fine Merino for the collection is sourced from fibre producers Gostwyck,Jemala, AUSFINE,Escorial and the Australian Superfine Wool Growers’ Association. Well-known Italian spinners Zegna Baruffa, Filatura Botto Poala,Lora Festa and Filatura di Tollegno are key partners, along with Australian companies Michell and The Merino Company. “Pitti Filati serves to inspire fashion houses, designers and knitters for their upcoming collections, while providing them with solutions as to how they can bring their ideas to reality,” says AWI chief executive Craig Welsh. “The fifteen&finer collection is one such innovative solution that AWI can help take to a wider market.” Also on display at Pitti Filati was a showcase of the designs from the 10 finalists in the Woolmark Prize.It was an opportunity for attendees to see the diverse uses for Merino wool in cutting- edge design. More information:www.merinoinnovation.com; www.pittimmagine.com ú Because instead of taking yourwool to the market, we bring the market to you. AtLandmark, we’ve developeda unique understanding of the bestwaytoprepare and marketyour clip tobuyersaround the world.Our team’scombination of quality market intelligence and expert technical advice will ensure you always maximise your profitability. Whether by selling forward into the market, or strivingfor environmentally sustainable delivery, we’re always looking for new and innovative ways tobenefit your business. That’swhy more Australian farmers looktous. landmark.com.au BTB/LM044
Jun - July 08
Oct - Nov 08