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Beyond the Bale : Aug - Sep 08
18 global beyond the bale aWI fashions ties to hong Kong graduates aWI recently took the latest crop of Hong Kong’s young fashion graduates through the wool pipeline in australia to showcase Merino wool T en graduating fashion students from the Hong Kong Polytechnic University’s (PolyU) Institute of Textiles and Clothing (ITC) barely had time to catch their breath after their graduation fashion show before they were whisked away to Australia by AWI. After displaying their flair and talent at the ITC’s 2008 knitwear fashion show, at the end of May, and at their end-of- year fashion show in mid-June, the 10 graduates participated in a one-week Merino study tour to learn more about the qualities and properties of Australian Merino wool. The May knitwear fashion show was a visible result of the close collaboration between the ITC and the Hong Kong knitwear industry – each collection was the effort of a student, a knitwear producer and a yarn supplier. This participation allowed the students to gain first-hand experience of the knitwear industry. A few weeks later, the ITC’s graduation fashion extravaganza in June showcased creative works from a total of 24 graduating students of fashion and textiles, each presenting an original collection of six outfits. AWI was a platinum sponsor of the fashion show. During the gala show, the top student collections were presented with prizes including the Woolmark Platinum Award sponsored by AWI, and the Flinders Merino and AWI Award sponsored by Flinders Merino and AWI. The South australian woolgrower John Parnell presents the Flinders Merino and aWI award to Nook Chung Ching Mei, with brenda Yang of aWI and a model at the ITC’s Fashion Show 2008. panel of judges was made up of well-known fashion designers and industry leaders from Hong Kong and the international fashion industry. Alex Lai, AWI business development manager for Greater China (Hong Kong), says that the study tour to Australia was offered to the Hong Kong graduates as part of efforts by AWI to build relationships that will increase demand for Australian Merino in the future. “The tour was an ideal opportunity to convince the students of the benefits of using wool in their designs,” Mr Lai says. “These young people are likely to be the ones who, in three to five years, are setting the trends in what fabrics are used by other designers. We’re helping these new graduates understand where Australian Merino wool comes from and the latest innovations that are making fabrics softer, easier to care for and longer lasting.” Students and models at the ITC’s 2008 knitwear fashion show with the main show convenor Dr Kenneth Fang JP from Fang brothers Knitting ltd and ITC Head Tao Xiao-Ming. Hong Kong fashion graduates learning more about australian Merino wool at aWTa with brendon von Rensburg (top) and at Ves and Dianne Sykes’ property at Humula (below). a design by Phoebe Wong Yu Ming, winner of the Woolmark Platinum award. Models showcase designs by Nook Chung Ching Mei, winner of the Flinders Merino and aWI award, at the ITC’s Fashion Show 2008. Hong Kong in brief ú Hong Kong is the fashion centre of the asian region. ú There are first-rate textile education facilities in Hong Kong, which attract key personnel from around the region. ú Hong Kong is one of the world’s major knitwear exporters. ú as the gateway for southern and eastern Chinese wool processors and manufacturers,Hong Kong is a global hub for sourcing wool garments particularly for the major US and European brands.
Jun - July 08
Oct - Nov 08