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Beyond the Bale : Aug - Sep 08
5 woolmark beyond the bale excellence, this mark provides a point of difference to australian merino garments, retailers and brands around the world. The australian merino brand is reserved australian merino brand The australian merino brand was created last year in recognition of 200 years of the australian wool trade. It represents an evolution of the australian merino anniversary logo which was showcased on a global stage as part of a range of trade focused initiatives throughout 2007 and 2008. a standout among these initiatives was the Protégé program. The australian merino brand symbolises uncompromising quality. a celebration of exclusively for the finest quality apparel. In developing this brand awI has captured the ultimate in natural luxury with a brand that represents the best australia has to offer. a garment bearing the australian merino brand is guaranteed to be best in class. To ensure the brand standards are maintained, only the finest quality australian merino garments, retailers and brands are invited to use this priceless guarantee of quality at the discretion of awI. To be invited to use the australian merino brand signifies that a product is acknowledged for its ultimate luxury and unquestionable quality. neWbrand a WInner for dapper WallabIeS australian Merino will keep the Wallabies cool under pressure and warm in the northern hemisphere via their new formal and semi-formal team uniforms made under the herringbone label australian fashion brand Herringbone has collaborated with the australian rugby Union and awI to dress the 2008 wallabies, ensuring the team’s off-field presentation personifies their dashing on-field style. The partnership is part of a joint effort between family-owned, Sydney-based Herringbone and awI to launch the new australian merino brand in australia, showcasing the best in australian merino wool to the international rugby audience. The brand was recently launched to the Uk market through the windows of london’s Savile row tailors, establishing a tradition of aligning to the best tailors globally. Committed to developing a dignified, masculine look to match the national Superior merino brand representing some of the world’s best apparel fibre, the Superior merino brand assures consumers that they are purchasing a garment made from 100 per cent merino wool, with a minimum of 70 per cent verified australia merino wool. Garments bearing the Superior merino brand informs buyers of the quality of merino used, verifies its origin, and defines the Fitness for Purpose and softness of the wearer experience. Superior merino Blend brand Products carrying the Superior merino Blend brand are guaranteed to contain a minimum of 50 per cent verified australian merino wool and conform to the standards set out for the product. Superior merino Blend offers innovative high-performance fabrics which maintain the natural qualities of australian merino wool. The woolmark logo has evolved, its new lines suggest movement and a lightness of texture – a key part of the brand strategy. overall it has been more finely crafted, showing an appreciation for design and detail that reflects that of its buyers, giving potential partners a brand they would feel fitted with their own values. New swing tickets and labels have been created to further support the Superior merino and Superior merino blend brands. Featuring the recognised woolmark symbol and with simple descriptions such as Fit for Purpose on the reverse, buyers will be informed like never before. over the next two years further assurances will include improved traceability of a garment from farm to retail outlet and corporate social responsibility values to be implemented along the supply chain within three years. The woolmark The current woolmark brands will continue to operate as legacy brands. awI logo awI’s new company logo. team’s character, the australian rugby Union chose Herringbone to create a bespoke suit that combines durability with ease of movement, along with fine tailoring and attention to detail. Each wallabies player has been custom-fitted with their Herringbone-made ‘1s’ and ‘2s’ – the formal and semi-formal uniforms of the national side. For their ‘1’, the players will be clothed in Herringbone suits tailored from awI- certified Super 110s merino wool, made entirely from 17-micron wool. The original eco-fibre, merino wool is an active material that responds to the wearer’s body temperature. The fibre’s hydrophilic core enhances the breathability of the fabric, which helps keep the players cool in hot climates and warm in the cold temperatures they encounter during the European winter tours. The yarn of the Super 110s ensures it drapes along the contours of the body, and the natural elasticity of the merino fibre will maintain the shape of the suit throughout the rugby season. The wool fabric was sourced from the woollen mills of the Biella Valley in Italy and was tailor-made into the suits in Japan. The australian wallabies will cut a dashing figure, while at the same time supporting australian wool. Herringbone has undertaken an extensive advertising campaign to coincide with the rugby season, featuring billboard and media advertising showing star players al Baxter, rocky Elsom, Stirling mortlock and Stephen Hoiles wearing elements of the uniform. more information:www.herringbone.com.au ú
Jun - July 08
Oct - Nov 08