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Beyond the Bale : March 2014
Prize and sitting on its judging panel, as well as flying wool's flag at G'DAY USA as he stepped out in a Merino wool suit. Australian journalist and the Chief Executive of News Corp Robert Thomson was also honoured at the New York event. Dressed in a Paul Smith-designed wool suit, Mr Thomson was honoured for his "outstanding corporate achievement". AWI country manager for the Americas, Michelle Lee, said G'DAY USA was a fabulous way to network with key industry stakeholders and promote the Woolmark brand within the American market. "The past year has seen a number of key partnerships emerge from the USA, including collaborations with leading designers such as Alexander Wang and Narciso Rodriguez," Ms Lee said. "AWI will continue to work with both leading and emerging designers, retailers and textile brands, maintaining relationships with key industry players and further promoting the natural benefits of Australian Merino wool." More information: www.australia-week.com The USA rolled out the red carpet in January to a star-studded guest list of celebrities and business leaders during the annual G'DAY USA program of events -- and AWI was there to make sure that the Woolmark brand and Australian wool was in full view to US consumer and business audiences. North America remains a lucrative market for the Australian wool industry, and so AWI took the opportunity to become a gold sponsor of widely publicised gala events in Los Angeles and New York, enjoying Woolmark brand promotion across traditional TV and print media as well digital and social media. Australian celebrities and actors including Geoffrey Rush, Cate Blanchett, Paul Hogan, Naomi Watts, Mel Gibson, Simon Baker, Richard Wilkins, Delta Goodrem, Anthony LaPaglia, Curtis Stone and Jackie Weaver, plus American friends of Australia including John Travolta, walked the red carpet in front of the world's paparazzi and against a backdrop of The Woolmark Company and other sponsor logos. As part of the G'DAY USA black tie gala event in New York, the co-founders of the Australian Fashion Foundation (AFF), Malcolm Carfrae and Julie Anne Quay, were honoured for their "dedication to the Australian fashion industry". AWI supports the AFF by sponsoring an internship program run by the AFF through which two young Australians are able to pursue their career in fashion during six-month's valuable work experience in either the USA or Europe. Mr Carfare has long been a supporter of Australian wool, throwing his support behind AWI's International Woolmark Cate Blanchett and Geoffrey Rush on the red carpet at the G'DAY USA gala event in Los Angeles. Photo: Wireimage 16 OFF-FARM FAST FACTS l To promote the Woolmark brand and Australian wool to American consumer and business audiences, AWI sponsored two highlight events during this year's G'DAY USA celebrations. l The co-founders of the Australian Fashion Foundation, which is supported by AWI, were honoured at a black tie gala event in New York for their "dedication to the Australian fashion industry". l AWI works with designers, textile brands and retailers in the USA to increase the demand for Australian Merino wool. March 2014 BEYOND THE BALE John Travolta at the G'DAY USA gala event in Los Angeles. The co-founders of the Australian Fashion Foundation Julie Anne Quay and Malcolm Carfrae received awards at a G'DAY USA event in New York for their "dedication to the Australian fashion industry". Woolmark says G'DAY USA