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Beyond the Bale : March 2014
8 OFF-FARM FAST FACTS l Celebrations of wool continued to unfold across key consumer markets during the northern hemisphere autumn and winter retail seasons. l The Campaign for Wool was celebrated on an unprecedented global scale in 2013. l The campaign has been instrumental in driving a new demand for wool internationally. The fashion show in the prestigious Galleria Vittorio Emmanuele II in Milan was a highlight of 2013's Campaign for Wool events. Campaign for Wool across the world March 2014 BEYOND THE BALE 2013saw the completion of the Campaign for Wool's fourth year, as the global initiative continues to encourage manufacturers, retailers and designers to live naturally and choose wool, and in turn educate consumers about the fibre's environmental benefits. The Campaign for Wool, of which His Royal Highness The Prince of Wales is Patron, is run every year through a sequence of Wool Weeks in the most important key markets of the world through co-branding initiatives and in-store promotions. The Campaign continues to expand across the world. During 2013, the campaign was celebrated on an unprecedented scale across international consumer markets, generating global editorial coverage worth more than AU$40 million, up from AU$24 million in 2012. The December edition of Beyond the Bale outlined some highlight northern hemisphere autumn events in Italy, the UK, the Netherlands, Germany and Japan; and listed below are events in some other countries which capped off another successful year for the Campaign for Wool.