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Beyond the Bale : March 2014
Beyond the Bale is published by Australian Wool Innovation Limited (AWI), a company funded by Australian woolgrowers and the Australian Government. AWI's goal is to help increase the demand for wool by actively selling Merino wool and its attributes through investments in marketing, innovation and R&D -- from farm to fashion and interiors. OFF-FARM 04 International Woolmark Prize 08 Campaign for Wool across the world 10 Keep warm and carry on - in wool 12 Vogue: Keep your cool 13 Wool gets contemporary 14 Russians rushing to wool 15 Interest grows in wool interiors 16 Woolmark says G'DAY USA 17 India warms to wool 18 Snow business like wool business 19 New Wool Development Centre in China 20 The Woolmark brand's golden anniversary 21 Promoting Australian wool 22 Woolgrowers diversify income 23 From shed to chic 24 Wool4Skool® dresses up ON-FARM 26 Wool back in marginal cropping country 28 Ensay wild dog success brings sheep back 31 Donkeys as guardian animals 32 Rotational grazing in the pastoral zone 34 Taking the strain out of sheep handling 35 More "ka-ching" from crutching 36 Born to shear: Jason Wingfield 37 Australian shearing and woolhandling team 38 Professional shed conditions 39 New technology aids training 41 Fibre measurement 42 Vaccinating ewes and lambs 43 R&D into non-surgical cervical AI 44 Release of 'elite' saltbush 45 LambEx set to be a Grandslamb 46 Fostering Australia's future wool leaders 47 Got passion? We want you! 48 Wool scholarship creating opportunities 50 Market intelligence 51 Readers' photos Executive Editor: Richard Smith, email@example.com, AWI Marketing and Communications. AWI, Level 30, 580 George St, Sydney NSW 2000 AWI, GPO Box 4177, Sydney NSW 2001 P 02 8295 3100 F 02 8295 4100 E firstname.lastname@example.org W www.wool.com AWI Helpline, 1800 070 099 Subscription: Beyond the Bale is available free. To subscribe contact AWI P 02 8295 3100 E email@example.com Copyright: Material in Beyond the Bale is copyright. Reproduction of the material is encouraged. However prior permission must be obtained from the Executive Editor. Disclaimer: Whilst Australian Wool Innovation Limited and its employees, officers and contractors and any contributor to this material ("us" or "we") have used reasonable efforts to ensure that the information contained in this material is correct and current at the time of its publication, it is your responsibility to confirm its accuracy, reliability, suitability, currency and completeness for use for your purposes. To the extent permitted by law, we exclude all conditions, warranties, guarantees, terms and obligations expressed, implied or imposed by law or otherwise relating to the information contained in this material or your use of it and will have no liability to you, however arising and under any cause of action or theory of liability, in respect of any loss or damage (including indirect, special or consequential loss or damage, loss of profit or loss of business opportunity), arising out of or in connection with this material or your use of it. Advertising sales: Max Hyde, Hyde Media Pty Ltd P 03 5792 1314 F 03 5792 1359 E firstname.lastname@example.org Advertising is subject to terms and conditions published on the ratecard, which is available from Hyde Media. ISSN: 1447-9680 Front cover: "Yarding up, Jordans Woolshed, Brenda Station, Goodooga, NSW." Photographer Scott Bridle www.scottbridle.com 2 UPFRONT Find Woolmark on Facebook at www.facebook.com/woolmark March 2014 BEYOND THE BALE View the interactive online edition of Beyond the Bale, with pop-up videos and image galleries, at http://beyondthebale.wool.com 1. ON-FARM R&D 2. OFF-FARM R&D 3. MARKETING 4. GLOBAL BUSINESS SERVICES AWI INVESTMENT STRATEGIES CONTENTS AWI ONLINE RESOURCES With a strong focus on market intelligence and on-farm tools to lift profitability, AWI's new Wool.com website, revamped in August last year, is proving popular with woolgrowers. Wool.com includes information and publications across a range of topics including: sheep health, welfare and productivity; wool harvesting and quality preparation; production systems and eco credentials; education and extension. The site also provides information on where woolgrower levies are invested by AWI. Drought resources With dry conditions affecting regions across Australia, the drought resources section of the website will be of particular interest. It contains a range of drought planning, management and recovery resources available for woolgrowers going into, enduring and recovering from drought. To access these resources visit www.wool.com/droughtresources The following four key AWI publications are also available hard copy from the AWI Helpline on 1800 070 099: Managing Sheep in Droughtlots; Stock Water -- a Limited Resource; Managing Fodder Prices for Droughts; Which Sheep do I Keep? AWI e-newsletters AWI also produces several (free) e-newsletters to which woolgrowers can subscribe and receive by email: • Weekly wool market review (weekly) • AWI woolgrowers' newsletter -- including market intelligence report (monthly) • Beyond the Bale e-newsletter (quarterly) • AWI media update (ad hoc) • Woolmark.com newsletter (monthly) To subscribe, visit www.wool.com/subscribe