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Beyond the Bale : December 2013
25 OFF-FARM Former Wallabies captain George Gregan. Socceroo Mark Milligan. Australian cricketer Steve O’Keefe. Current Wallabies player Adam Ashley-Cooper. Geelong’s former captain Tom Harley. Sydney Swans star Adam Goodes. December 2013 BEYOND THE BALE Between October and January M.J. Bale will produce, retail and promote 14,000 Cool Wool jackets, 18,000 Cool Wool trousers and 500 wool ties. In-store promotions include window displays and decals visible throughout selected stores, along with Cool Wool collateral and swing tags on applicable products. M.J. Bale will also promote and explain the Cool Wool campaign on its digital channels, including the brand’s official website www.mjbale. com and its page on Facebook. “Cool Wool is once again at the forefront of the Spring/Summer collections around the world due to its natural, breathable and thermal- management properties,” says AWI Chief Strategy and Marketing Officer Rob Langtry. “M.J. Bale has long been a passionate supporter of Australian Merino wool, and is a brand which resonates well with Australian consumers. We are pleased that one of Australia’s premier menswear brands are highlighting the trans-seasonal benefits of wool – the company captures the essence of the lightweight suit in its recent campaign. “By partnering with M.J. Bale, AWI is helping to cement Merino wool’s rightful place within our local market and increase the following of the fibre.” More information: www.coolwool.com www.mjbale.com