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Beyond the Bale : December 2013
22 22 OFF-FARM The fashion show in Hanoi showcasing the evolution of wool in fashion during the past 40 years – with Australian Government, Vietnamese Government and AWI representatives. AWI continues to facilitate the setting up of wool supply chains in emerging markets such as Vietnam, Russia, Belarus and the Ukraine. In doing this, AWI aims to not only create new business opportunities for the Australian wool industry, but also reduce our reliance on China. VIETNAM AWI hosted two retrospective fashion shows in October as part of the celebrations highlighting 40 years of trade and diplomatic relations between Vietnam and Australia. The two shows, one in Hanoi and one in Ho Chi Minh City, emphasised some of the most important and leading global designers and how they have used wool to determine trends and influence their generation during the past 40 years, as well as draw attention to the natural excellence of Australian Merino wool. The retrospective pieces which went down the runway were specially loaned for the event by the Darnell Collection, with curator Charlotte Smith explaining the evolution of wool in fashion during the past 40 years. The celebrations are part of the Out of Vietnam project, which has seen AWI working towards developing a sustainable supply chain in Vietnam New Aussie wool supply chains and expand its current manufacturing market by introducing Australian wool into the pipeline. At the two events AWI showcased products produced by Vietnamese manufacturing partners as part of an Out of Vietnam exhibition. AWI CEO Stuart McCullough said that since the project launched in 2012 more than 50 manufacturing partners had become engaged with the program. “The response to Out of Vietnam has been tremendous and all partners have shown the utmost confidence in the project,” Mr McCullough said. “We will continue with our efforts to develop more partners in Vietnam and look forward to setting up an established manufacturing base.” RUSSIA AWI is liaising with manufacturers in growth processing markets, such as the countries of the former USSR including Russia, the Ukraine and Belarus. There are four Russian companies that have scouring equipment and hence the potential to import Australian greasy wool, and AWI estimates that in the past year more than one million kilograms of wool (greasy and processed) was exported to Russia. September marked a historical event for Bryansk Worsted Mill, the Russian FAST FACTS l AWI continues to facilitate the setting up of wool supply chains in emerging markets such as Russia and Vietnam. l AWI’s Out Of Vietnam project has more than 50 manufacturing partners and Australian wool was showcased at recent government celebrations held in Vietnam. l Bryansk Worsted Mill has become the first ever Woolmark licensee in Russia. wool industry and the Australian wool industry, with the Russian mill becoming the first Russian Woolmark licensee. One of Russia’s largest producers of special and technical fabrics, Bryansk Worsted Mill – located 379 kilometres southwest of Moscow – now boasts licences for both Woolmark and Wool Blend. In 2012 and 2013 Bryansk Worsted Mill started to purchase its first consignments of Australian Merino wool – firstly in top form then followed by scoured wool. Bryansk Worsted Mill produced pure new wool fabrics made from Merino wool of a 17.5-18.5 micron, as well as a large amount of wool blends suitable for women’s wear. According to AWI General Manager Product Development and Commercialisation Jimmy Jackson, Bryansk is setting up new lines to process finer wool. “Previously, they worked with Russian wool,” Mr Jackson said. “But now the mill has invested in new spinning equipment and has purchased 12 new looms from Italy in order to make fine fabrics suitable for men’s suits and official uniforms including those for the Russian police.” Mr Jackson also said three other Russian manufacturers were currently going through the application process to become Woolmark licensees. December 2013 BEYOND THE BALE