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Beyond the Bale : December 2013
16 most important thing is that it adapts to, and functions in, every situation,” AWI’s Global Category Manager for Sports and Outdoor Lars Ulvesund said. “For these rescuers, Merino wool is the only thing that works for them, whether they are climbing cliff faces, sitting on a mountain’s peak in sub-zero temperatures, or supporting the victim and keeping them dry and warm. “For AWI, this group represents the pinnacle of endorsements for the fibre in this sector. They recommend Merino wool apparel to other avid mountaineers and outdoorspeople, both for safety and next- to-skin comfort. “Bergrettung Tirol director Peter Veider came with us earlier this year to the ISPO sports and outdoor trade show in Germany. He will join us again at the 2014 show to talk to buyers and the press about wool’s natural high performance benefits. “We see them as the ultimate partner who knows just how superior the Merino fibre is. They wear it because it’s the best.” More information: View a video about the mountain rescue team’s use of Merino wool on the Woolmark channel on YouTube at www.youtube.com/woolmarkonline High in the Tyrolean Alps of western Austria is a group so dedicated to Merino wool they’re willing to trust their lives to it. The Bergrettung Tirol is the mountain rescue service of the Tyrolean Mountains in Austria. Often, they are faced with some of the harshest mountain conditions in Europe. They risk their lives to save those in need – injured mountaineers, hikers and hunters. Working in an environment with conditions as harsh as these the choice of equipment can literally be a matter of life and death. Confidence and trust in equipment – from ropes to socks – can be of utmost importance, especially in challenging terrain where there is a high-risk of severe weather such as snow blizzards. Merino wool is helping protect the rescue team members whilst they protect those in need. The team’s full-time trainer Christian Eder stressed the importance of clothing when working in sub-zero conditions. “I’m a really big fan of Merino wool for outdoor gear; all of us at Tirol Mountain Rescue use it,” he said. “It’s important that our clothes wick sweat away, both in summer and winter. And Merino wool is excellent at doing that. “Another big advantage of Merino wool is that in cold weather it keeps its ability to retain heat, even if it gets wet which can be life threatening. With others, let’s say artificial outdoor clothing, you’ll freeze if it gets wet. But of course Merino wool works much better in those situations.” AWI has partnered with the Bergrettung Tirol to help spread the fact that Merino wool is indeed the high performance fibre used by professionals and those in the know. “When it comes to clothing, the Leading mountain rescue team Bergrettung Tirol from Austria puts its utmost trust and confidence in Merino wool. THE PINNACLE OF MERINO ENDORSEMENTS 16 OFF-FARM FAST FACTS l AWI has teamed up with a leading European mountain rescue team to help spread word in the outdoor sector about the performance benefits of Merino wool. l The mountain rescue team, based in the mountains of the Austrian Tyrol, routinely faces some of Europe’s harshest weather conditions. l The commitment of this team to Merino wool is the pinnacle of fibre endorsement in the mountaineering world. December 2013 BEYOND THE BALE