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Beyond the Bale : December 2013
15 OFF-FARM AWI’s Wool4Skool® design competition is set to get even bigger in 2014 as it expands into Year 11, providing more students with the chance to win money- can’t-buy experiences and learn about the fibre of our nation – Merino wool. Open to secondary students across Australia, the real life design project has been planned by teachers and textile experts for the Years 7 to 11 education curriculum and offers a rewarding design experience without students actually having to make the garment. Teachers are being encouraged to incorporate Wool4Skool® into their lesson plans and register now on www.Wool4Skool.com to receive a free teacher’s resource pack, including Merino wool fabric samples, tailored to their specific year group. Once again there is more than $10,000 worth of prizes for both students and teachers, with money-can’t-buy experiences also on offer to kick-start a student’s career in fashion design. For the fourth year running the internationally recognised Australian fashion designer Jonathan Ward is throwing his support behind the Wool4Skool® design competition. Not only will he judge the submitted entries, but the Year 10 winner will have his/her design sketch brought to life as Jonathan will make the outfit which will then feature in a photo shoot with Girlfriend magazine. Leading Australian label Camilla and Marc has also offered one week’s internship for the winning Year 11 student, which will allow the winner to gain a first- hand experience in the fashion industry. Wool4Skool® project manager Ashley Hollis said that having the support from these two leading labels further supported the fostering of the emerging talent of young designers. “Having both Jonathan Ward and Camilla and Marc on board is a massive feat for Wool4Skool®, which not only adds an extra level of integrity to the competition but also adds another level of excitement for the students,” Ms Hollis said. “Jonathan has been fantastic throughout the past few years of the competition and with experience as a wool classer and having grown up in Central West NSW he is an ideal role model for students to admire as they learn about Australian wool and fashion design.” The 2014 Wool4Skool® competition is celebrating the past 50 years of wool in fashion, just in time for AWI to celebrate the Woolmark brand’s 50th anniversary. Students are being asked to design an outfit – made from at least 80 per cent Merino wool – inspired by the 1960s, 70s, 80s, 90s or current era. As usual, lesson plans have been designed for teachers in line with each state curriculum, making it easier to incorporate the program into every classroom. The program is another initiative developed by AWI as part of its education portfolio which continues to reconnect new generations of Australians with our country’s most famous fibre. More information: www.wool4skool.com Wool4Skool® celebrates 50 years of wool in fashion FAST FACTS l The Wool4Skool® student design competition is set to get even bigger in 2014, with the program now open to Year 11 students. l Just in time for the Woolmark brand’s 50th birthday, the 2014 Wool4Skool® theme is the past 50 years of fashion. l Internationally recognised Australian fashion designer Jonathan Ward returns for the fourth year, and his support is joined by leading label Camilla and Marc. December 2013 BEYOND THE BALE