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Beyond the Bale : December 2013
10 10 OFF-FARM 2012/13International Woolmark Prize winner Christian Wijnants has come a long way over the past two years. Since the Belgian designer was first nominated early last year to compete in the competition, he has edged out more than 40 other emerging international designers, showed his clothes to fashion icons on the global stage – and now has had his winning collection of wool apparel stocked in some of the world’s leading retailers. AWI CEO Stuart McCullough noted, “Christian’s collection is a fine example of innovation with wool as it brings to life woollen yarn, knitted in organic shapes, but with a strong modern twist that appeals at a commercial level.” The collection first launched globally through Harvey Nichols’ iconic store in London where some of the UK’s most important journalists and editors attended the launch event. Two weeks later a sophisticated media and VIP customer event was held in Milan’s prestigious 10 Corso Como store, before making its way to Australia. The collection is now available for purchase from Sydney’s David Jones city store, with some key pieces having been specifically redesigned using a lighter- weight yarn for the Australian market. FAST FACTS l The highly anticipated wool collection designed by 2012/13 International Woolmark Prize winner Christian Wijnants is available to purchase. l The collection has been stocked at leading retailers across the world including the David Jones Sydney store. l A global advertising campaign ran in the global editions of Vogue magazine in September. Wool winner available at retail David Jones Group Executive of Merchandise Donna Player said the Elizabeth Street store was extremely excited to have Christian as part of its international collections: “He’s an extraordinary talent and I think that the Australian customers, being as sophisticated as they are, are really going to enjoy his collection.” Vogue Australia Editor-in-Chief Edwina McCann, who was present at the David Jones launch, praised the value that the International Woolmark Prize added not only to the fibre, but to Australia’s fashion retail industry: “To have a department store like David Jones follow it through and take it to the customer, that’s what it’s all about. It’s about selling clothes so that’s why this prize does such a great job.” Global publications of Vogue have celebrated Christian’s launch into retail with an advertising campaign running throughout the September editions of the high-profile fashion magazine. More information: www.woolmarkprize.com View a video of the launch at David Jones on the Woolmark channel on YouTube at www.youtube.com/ woolmarkonline Christian Wijnants with some of his collection at the Harvey Nichols store in London. December 2013 BEYOND THE BALE Model wearing a design from the Christian Wijnants winning wool collection – now available at the David Jones store in Sydney.