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Beyond the Bale : December 2013
4 The opening spread of the British GQ feature showcasing rock ‘n’ roll icons dressed in Australian Merino wool. FAST FACTS l 14 British rock ‘n’ roll icons dressed in Australian Merino wool featured in the 25th anniversary edition of the British GQ menswear fashion magazine. l The December edition of the magazine includes a 26-page feature showcasing the musicians all wearing bespoke apparel crafted by the tailors of Savile Row. l AWI’s collaboration with British GQ is part of AWI’s Merino Wool. No Finer FeelingTM global fibre advocacy campaign. WOOL ROCKS 4 December 2013 BEYOND THE BALE OFF-FARM GQ pays tribute to the legends of British music and British heritage brands in an exclusive photographic portfolio Dressed in a bespoke wool suit, tailored to perfection by the craftsmen of Savile Row, sits Sir Elton John. He’s tailored by Richard James – a Savile Row tailor who represents the quintessentially luxurious English gentleman and is perhaps just as iconic as the Rocket Man himself – and styled by British GQ’s Creative Fashion Director, Jo Levin. The suit, a chalk-striped flannel, is made from Paul Weller (The Jam and The Style Council), Jarvis Cocker (Pulp) and John Taylor (Duran Duran) as well as relative newcomers Dizzee Rascal, Mark Ronson, Plan B, Chilli Jesson (Palma Violets), Miles Kane (The Rascals, The Last Shadow Puppets) and Jamie Hince (The Kills). As the leading menswear fashion title, British GQ is an inspiration to the men’s global fashion industry, providing the finest Australian Merino wool carefully manufactured by one of the UK’s best weavers, Taylor & Lodge of Huddersfield. Sir Elton John appears alongside 13 other quintessential British rock musicians who have all come together to help British GQ celebrate the magazine’s quarter of a century: Roger Daltrey (The Who), Bryan Ferry (Roxy Music), Johnny Marr (The Smiths), Ray Davies (The Kinks),