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Beyond the Bale : December 2013
Beyond the Bale is published by Australian Wool Innovation Limited (AWI), a company funded by Australian woolgrowers and the Australian Government. AWI’s goal is to help increase the demand for wool by actively selling Merino wool and its attributes through investments in marketing, innovation and R&D – from farm to fashion and interiors. OFF-FARM 04 Wool rocks British GQ 06 Levi’s® wool denim 501® jeans 07 Merino: big in Japan 08 Campaign for Wool across the world 10 International Woolmark Prize 11 Paul Smith’s Woolmark collaboration 12 Backing for superfine wool 13 Woolmark Gold 14 A postcard from England 15 Wool4Skool® design competition 16 The pinnacle of Merino endorsements 17 Science backs sleeping with wool 18 Aussie wool: an inspiration 19 Textile graduate a Woolmark winner 20 Baby and infant wear: a growing market 22 New Aussie wool supply chains 23 Wool dynasty backs Aussie processors 24 Cool Wool for the Australian summer ON-FARM 26 Wild dog coordinator for western NSW 27 Predator control in Queensland 28 Using genetics to tackle flystrike 30 Rebuilding the “have-a-go“ attitude 32 Shearing partnership spans 50 years 33 Manure sucker is no stinker 34 Better grinding: a sharp idea 35 Competitions promote excellence 36 Making More from Sheep 37 New tool to assess pastures 38 Stockplan® drought tool online 39 Red clover syndrome 41 Merino Superior Sires released 42 Corriedale field day 43 Genetic benchmarking consultation 44 Lifting weaning rates 45 Making more from paddock feed 46 National Merino Challenge 2014 47 Readers’ photos Executive Editor: Richard Smith, firstname.lastname@example.org, AWI Marketing and Communications. AWI, Level 30, 580 George St, Sydney NSW 2000 AWI, GPO Box 4177, Sydney NSW 2001 P 02 8295 3100 F 02 8295 4100 E email@example.com W www.wool.com AWI Helpline, 1800 070 099 Subscription: Beyond the Bale is available free. To subscribe contact AWI P 02 8295 3100 E firstname.lastname@example.org Copyright: Material in Beyond the Bale is copyright. Reproduction of the material is encouraged. However prior permission must be obtained from the Executive Editor. Disclaimer: Whilst Australian Wool Innovation Limited and its employees, officers and contractors and any contributor to this material (“us” or “we”) have used reasonable efforts to ensure that the information contained in this material is correct and current at the time of its publication, it is your responsibility to confirm its accuracy, reliability, suitability, currency and completeness for use for your purposes. To the extent permitted by law, we exclude all conditions, warranties, guarantees, terms and obligations expressed, implied or imposed by law or otherwise relating to the information contained in this material or your use of it and will have no liability to you, however arising and under any cause of action or theory of liability, in respect of any loss or damage (including indirect, special or consequential loss or damage, loss of profit or loss of business opportunity), arising out of or in connection with this material or your use of it. Advertising sales: Max Hyde, Hyde Media Pty Ltd P 03 5792 1314 F 03 5792 1359 E email@example.com Advertising is subject to terms and conditions published on the ratecard, which is available from Hyde Media. ISSN: 1447-9680 Front cover: Sir Elton John featured alongside 13 other British rock ‘n’ roll icons dressed in Australian Merino wool in the 25th anniversary edition of the British GQ menswear fashion magazine – see pages 4-5 . PHOTO: John Wright. 2 UPFRONT Find Woolmark on Facebook at www.facebook.com/woolmark December 2013 BEYOND THE BALE View the interactive online edition of Beyond the Bale, with pop-up videos and image galleries, at http://beyondthebale.wool.com 1. ON-FARM R&D 2. OFF-FARM R&D 3. MARKETING 4. GLOBAL BUSINESS SERVICES AWI INVESTMENT STRATEGIES CONTENTS NEW MERINO.COM FOR CONSUMERS AWI has redeveloped its Merino.com website to increase its consumer engagement and provide a central marketing channel for the fibre, its products and its brand image. Merino.com is an engaging online destination that explores the use of Merino wool, from fleece to fashion. Told through the perspective of the world’s leading fashion designers and brands, and the clothes they create, it is a place for consumers to learn about the true substance of the world’s finest wool. The content being promoted on Merino.com takes an extensive look at the fibre and the processes, innovation and creativity employed to take it from the grower to a garment. Merino.com is optimised to be read on desktop/laptop, tablet and mobile Merino.com is optimised to be read on desktop/laptop, tablet and mobile devices. devices. It contains video content, image galleries and premium articles. The consumer-focused Merino.com complements AWI’s other two main websites: Woolmark.com for trade and designer audiences Wool.com that provides information and tools to help woolgrowers increase their on-farm profitability, and inform them of where AWI is investing their wool levies. All three sites will continue to evolve with dedicated resources constantly updating the digital content for these sites at AWI. More information: www.merino.com