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Beyond the Bale : September 2013
46 46 New AWI website for woolgrower s September 2013 BEYOND THE BALE 46 ON-FARM With a stronger focus on market intelligence and on-farm tools to lift profitability, the new Wool.com is now open and ready for business. The major rebuild of the wool portal is now complete with Wool.com easier to navigate with a cleaner more open look. The site is fully searchable and aligned with the priorities of AWI’s new Strategic Plan. Wool.com is designed specifically for woolgrowers seeking information on lifting profitability. The site provides access to AWI publications and reports together with information of where woolgrower levies are invested. New features on Wool.com include localised weather forecasting, daily wool market information and market intelligence on the home page for quick reference. Navigation around the site has been simplified and users have multiple ways of accessing the information they need. Wool.com complements AWI’s other two main websites: Woolmark.com website for trade and designer audiences, and the consumer-focused Merino.com website. FAST FACTS l AWI has launched a totally revamped Wool.com website with information and tools to help woolgrowers increase their on-farm profitability, and inform them of where AWI is investing their wool levies. l Wool.com complements AWI’s other two main websites: the Woolmark. com website for trade and designer audiences, and the consumer- focused Merino.com website. l AWI produces several (free) e-newsletters to which woolgrowers can subscribe and receive by email including: Weekly wool market review, AWI woolgrowers' newsletter (monthly) and the Beyond the Bale e-newsletter. All three sites will continue to evolve with dedicated resources constantly updating the digital content for these sites at AWI. Head of On-farm R&D at AWI Dr Jane Littlejohn said the revamped Wool.com was the result of a significant amount of reworking and updating of information and will play a crucial role in the ongoing electronic communication by AWI to woolgrowers. AWI E-NEWSLETTERS AWI produces several (free) e-newsletters to which woolgrowers can subscribe and receive by email: Weekly wool market review (weekly) AWI woolgrowers' newsletter (monthly) Beyond the Bale e-newsletter (quarterly) AWI media update (ad hoc) Woolmark.com newsletter (monthly) To subscribe, visit www.wool.com/subscribe More information: www.wool.com The Beyond the Bale e-newsletter.