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Beyond the Bale : September 2013
“The Merino fibre is a winner as it offers both performance and comfort, no matter what the exercise or the season," Mr Kain said. "Merino is synonymous with Australia and the addition of a range featuring natural fibre offers Rebel a unique point of difference and underlines our commitment to offer customers the most diverse and progressive range of sporting apparel.” AWI Global Category Manager for Sports and Outdoors, Lars Ulvesund, added, “Over the past few years we have seen Merino wool gaining ground in sports apparel in Europe and the USA, so it’s very rewarding to see this initiative in Australia with such a high profile and well-regarded retailer like Rebel.” More information: www.rebelsport.com.au FAST FACTS l Rebel Sport has unveiled an activewear collection made with Australian Merino wool and bearing the Woolmark Blend logo. l The new Super Natural sports collection is available at more than 90 Rebel stores nationwide and online. 17 OFF-FARM September 2013 BEYOND THE BALE Three great Australian success stories — Merino wool, the Woolmark brand and Australia’s leading sporting retailer Rebel — have united to offer Australians a unique range of sporting apparel. And with summer just around the corner, now is the time to start thinking about getting fit. Rebel has announced Australian Merino wool is now available at more than 90 of its stores nationwide. The new Super Natural Australian Merino sports collection for both men and women contains Woolmark Blend quality fabrics – a 50/50 fine Australian Merino wool/polyester blend that has been created using the latest knitting technology. Rebel Sport’s marketing general manager Rob Kain said using natural fibre was part of the ongoing innovation of the Rebel range. MERINO IN REBEL’S SUPER NATURAL COLLECTION Kyly Clarke, is the face of the Super Natural Merino range at Rebel Sport. As Australia moves through the tail- end of its ski season, the northern hemisphere’s snow enthusiasts will be Such is Mover’s faith in wool as a performance fibre that its mantra is “In wool we trust”. MOVER: IN WOOL WE TRUST FAST FACTS l Leading Swiss snow sports brand Mover has joined the Woolmark licensing program. l The company pioneered the use of wool in apparel filling instead of synthetics. gearing up for their first fall of snow. And whilst Australia is more than 14,000km away from Switzerland, it is almost certain that wool grown from our paddocks will be seen on skiers and snowboarders carving their way down the Swiss Alps. Leading Swiss snow sports apparel brand Mover, which has long believed in the benefits of natural fibres, has recently become a Woolmark licensee as the first stage in a product development and marketing partnership with AWI. “For us, this is a very logical next step,” Mover owner and CEO Nicolas Rochat said. “Innovation and high quality apparel has long been our signature trademark and partnering with AWI puts us in a position where we can further enhance the focus on this.” AWI Global Category Manager for Sports and Outdoors, Lars Ulvesund, says Mover was a pioneer in designing ski jackets and pants with wool filling instead of with synthetics or down. “By becoming a Woolmark licensee AWI is able to work closely with Mover and the two can continue to deliver the very best in snow apparel,” he said. “Innovative developments such as wool-filled jackets and pants represent the changing face of the activewear market, which is seeing an increasing number of garments made from wool. Mover has long seen the potential for wool in outdoor apparel and this is represented by the variety offered by the brand.” Mover’s innovative approach to mixing wool with Gore-Tex® rids the need for synthetic insulation and offers maximum breathability and comfort no matter the weather conditions. Similarly, Mover’s 2012/13 winter collection used the finest Merino wool for all base-layers and liners. More information: www.mover.eu