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Beyond the Bale : September 2013
FAST FACTS l Now in its third year, AWI’s The Wool Lab seasonal guide to the best wool fabrics and yarns in the world has become a well-respected and widely recognised tool for companies in the fashion industry l The Autumn/Winter 2014/15 edition of The Wool Lab was officially launched at the Pitti Uomo trade show in June. l To help increase the availability and reach of The Wool Lab, AWI has launched a new website dedicated to The Wool Lab and an updated version of the iPad app. 14 14 OFF-FARM The Wool Lab: Seasonal trend guide for wool September 2013 BEYOND THE BALE Since its launch in 2011, The Wool Lab – AWI’s seasonal guide to the best wool fabrics and yarns in the world – has quickly become a well-respected and widely recognised tool for companies in the fashion industry, inspiring them to use wool in their apparel collections. Now in its third year, the latest edition of The Wool Lab was officially launched in June at the Pitti Uomo trade show held in Florence. This latest offering presents seven inspiring themes for the Autumn/ Winter 2014/15 season. More than 250 industry members viewed The Wool Lab at Pitti Uomo, with many requesting one-on-one meetings with their local office of The Woolmark Company. AWI country manager for Italy, Francesco Magri, said the feedback from Pitti Uomo this year was clear: “Knitwear is becoming more and more important. We noticed a strong focus on more urban and young looks using more compact textiles and yarns.” This edition of The Wool Lab will continue to be exhibited at other trade shows and at workshops and seminars, as well as retail and manufacturer training sessions, all of which have proved in the past to be extremely valuable for industry stakeholders. The collection is the result of intensive research. The fabrics and yarns in The Wool Lab have been selected by AWI from the collections of some of the world’s leading textile companies. All the fabrics and yarns are commercially available and feature Merino wool products in line with the leading fashion and textile trends. The Wool Lab includes swatches, mood boards and presentations that tell a trend story and encourage retailers and brands to view and source wool as a premium fibre. Digital editions While the full edition of The Wool Lab is a view-on-request guide that includes fabric samples, AWI has launched a free website dedicated solely to The Wool Lab at www. thewoollab.com to help increase the availability and reach of the guide. With a clean and open look, this new portal is easy to navigate and the perfect starting point for those interested in discovering wool’s trend forecasts. This website complements the more in depth iPad app of The Wool Lab that is available free of charge through Apple iTunes. The app mirrors the mood boards and fabric swatches in The Wool Lab and presents the seven inspiring themes from the Autumn/Winter 2014/15 edition. Bringing The Wool Lab to your fingertips, the app allows viewers to discover the seasonal trends in more detail, and zoom in on fabric and yarns swatches. The functionality of the iPad app has been updated. The Wool Lab Version 2.0 allows users in the textile industry to create personalised online swatch collections and then make requests for the real fabric samples from suppliers. More information: www.thewoollab.com As well as being launched at trade events across the world, The Wool Lab for Autumn/Winter 2014/15 is available on www.thewoollab.com and as an iPad app (above).