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Beyond the Bale : September 2013
FAST FACTS l AWI has collaborated with Italian weaver Lanificio F.lli Cerruti and automobile design company Italdesign Giugiaro on a project that highlights wool’s versatility. l Australian Merino wool has been used both in the interior of a concept car and in a capsule collection of driving jackets. l The car and jackets were unveiled at the Pitti Uomo trade show in June in front of an audience of international media and buyers. “W ool is young. Wool has exceptional qualities that allow us to work it in new and unusual ways. It is not only elegant, but has to be eclectic, hybrid, urban and free.” This is the maxim of Nino Cerutti, who manages Lanificio F.lli Cerruti – one of the world’s most prestigious weavers which has been a symbol of elegance and the best wool products since 1881. AWI has been working with Lanificio F.lli Cerruti and well known automobile design company Italdesign Giugiaro in a collaboration that showcases the versatility and potential of wool. The result of the collaboration, the Parcour Roadster concept car, designed 13 OFF-FARM September 2013 BEYOND THE BALE by Italdesign Giugiaro with a Lamborghini engine and an interior of high quality Australian Merino wool fabric made by Cerruti, is a research prototype like no other. It was put on show in June for the first time at the Pitti Uomo trade show in Florence in front of an audience of international media and buyers. Limited edition driving jackets, also made from fine Merino wool fabric from the Natural Born Elegance line by Julian Cerruti, were unveiled to complement the car. Two types of jackets were developed: one with knit sleeves for a more casual look, and one with fabric sleeves for a more polished look. Both types ensure extreme comfort and practicality making the driver feel totally at ease behind the wheel. 550 jackets were made – the same number as the horsepower of the V10 Lamborghini engine mounted in the Parcour. The jackets and the car interior both carry the Woolmark logo. According to Nino Cerruti, the use of Merino fabric in jackets and car interiors demonstrate the fibre’s versatility and is an expression of a new way of thinking. “The precious Cerruti fabric is used in an unusual way, to create urban and unconventional pieces and to cover the seats of the latest prototype created by Italdesign Giugiaro,” he said. “Once, it was thought that there was only one way to work with wool, a right way and strict method to follow. Everything was defined and I have heard ‘you have to do it this way because you cannot do it otherwise’. Wool had a functional purpose for concrete needs rather than for individual desires. “Today, I believe that duty has given way to freedom, and freedom is everything. Today, the urban environment has occupied the place of the countryside, wool is no longer a need but a desire. “The luxury of today is comfort and the time we dedicate to ourselves in a warm and relaxing atmosphere. Whichever piece you choose, it will be unique and unrepeatable, just like your life. “Wool is young. This is my motto.” The Parcour Roadster, designed by Italdesign Giugiaro, uses Australian Merino wool in the concept car’s interior. Wool revs up! One of the Julian Cerruti driving jackets made from Australian Merino wool.