HOW TO USE THIS ONLINE MAGAZINE
by clicking the arrows at the side of the page.
by clicking anywhere on the page. A slider will appear, allowing you to adjust your zoom level.
and move the page around when zoomed in by dragging the page.
and return to the original size by clicking on the page again.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
a PDF of this magazine.
by clicking on thumbnails to select pages, and then press the print button.
a page via email, Facebook, Twitter and more.
TO VIEW PREVIOUS EDITIONS
, click the
button at the bottom of the screen.
Beyond the Bale : September 2013
10 10 OFF-FARM September 2013 BEYOND THE BALE behind-the-scenes of the photo shoot and features exclusive interviews with the designers. In his interview Jean Paul Gaultier provides an insight into his thoughts on Merino wool and how the fibre’s natural properties make it both sensual and sophisticated. AWI’s Chief Strategy and Marketing Officer Rob Langtry said this year’s feature in Vogue Paris follows on from a similar feature last year, which shows that AWI is serious about re-engaging with the country so influential in the fashion industry. “AWI’s feature in last year’s September issue of Vogue Paris set the bar for high calibre designers to join in the collaboration and endorse the Merino Wool. No Finer FeelingTM campaign,” Mr Langtry said. “We are delighted to see Jean Paul Gaultier return for the 2013 special feature, and the inclusion of Sonia Rykiel, Nina Ricci and Chloé highlights the intrinsic connection between the global fashion industry at the highest level and the Woomark brand. “France remains perhaps the single most influential flagship market for women’s apparel – it is home to the brands that set the luxury goods trends and drive fashion.” The five-year global Merino Wool. No Finer FeelingTM campaign aims to inform a new generation of consumers – and the fashion community – about the natural attributes and benefits of Merino wool. The campaign establishes Merino wool as the fibre of choice for fine, contemporary fashion. “The campaign most recently has been directed towards advocacy of the fibre through a presentation of the fibre story and commercial product by leading fashion apparel brands,” Mr Langtry added. “The campaign has also moved from a more traditional display format to an advertorial format, and from the use of traditional media to an increased use of rich digital and social media. It is clear from the growth in partner participation rates the advertorial approach is our future direction and is likely to generate greater impact and stronger demand growth.” More information: www.vogue.fr/woolmark2013 www.merino.com France continues to remain at the forefront of AWI’s marketing of Merino wool, with the renaissance of the fibre FAST FACTS l AWI continues to re-establish its presence in France and engage with some of the leading international brands in this key womenswear market necessary to increase the demand for Merino wool. l The French edition of Vogue has collaborated with AWI and four internationally renowned fashion designers to promote Merino wool in the September issue of the magazine. l The eight-page feature is part of AWI’s Merino Wool. No Finer FeelingTM fibre advocacy campaign. Pages from the feature in the September edition of Vogue Paris promoting Merino wool. Merino wool in Vogue Paris firmly making its mark in the birthplace of fashion’s chic womenswear. The French edition of Vogue, Vogue Paris, has collaborated with four internationally renowned fashion designers, as part of AWI’s Merino Wool. No Finer FeelingTM fibre advocacy campaign, to include a special eight-page feature on Merino wool in the September issue of the magazine. The feature, titled “Wool Look – the fibre of fashion”, illustrates unique and inspiring interpretations of Merino wool by designers Sonia Rykiel, Jean Paul Gaultier, Nina Ricci and Chloé. The promotion has been designed for cross-media distribution, having been launched online by Vogue in a microsite at www.vogue.fr/woolmark2013 on the same day the September issue hit the newsstands. The microsite takes you