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Beyond the Bale : September 2013
9 OFF-FARM September 2013 BEYOND THE BALE Richard James Cool Wool design Cool Wool at London Collections: Men In addition to the collaboration with Savile Row at Lord’s Cricket Ground, AWI strongly promoted Merino wool by teaming up with some of the best designers at London Collections: Men – the focus of the initiative being to showcase lightweight Cool Wool. As a supporter of London Collections: Men since its inception, AWI continues to expand and develop its activities and partnerships at the event as a way to highlight the relevance of Merino wool within menswear. AWI’s focus this year was on continuing collaborations with designers Richard Nicoll, Richard James and E Tautz, along with new collaborations with Jonathan Saunders (extending the relationship into menswear), Christopher Raeburn and Lou Dalton. These six prestigious and highly appreciated UK menswear designers promoted Cool Wool through each of their Spring/Summer 2014 collections which they launched at London Collections: Men. “London Collections: Men presented AWI with the perfect platform to showcase Cool Wool and the versatility of the fibre throughout the trans-seasonal months and into summer,” Mr Langtry said. “We are delighted to see Cool Wool fabrics incorporated into the Spring/ Summer 2014 shows of six of the event’s most revered designers." More information: www.woolmark.com/ lords www.londoncollections.co.uk/men Designers at London Collections: Men featuring Cool Wool Richard Nicoll “Merino wool is an important aspect of my collections as it anchors the collections with a modern elegance and authenticity and brings a complementary contrast to the more casual pieces to create a cool mashed and eclectic definition of modern style.” Richard James Richard James showcased unstructured and unlined precision cut tailoring in super lightweight fabrics inspired by a colour-drenched fading summer’s day. Fine worsted Cool Wool fabrics feature prominently throughout tailoring and casual wear. E Tautz E Tautz used a combination of incredible technical wool fabrics, woven with nylon and silk to add shimmer/sparkle, in some cases overprinted, and beautiful vibrant Cool Wool cloths, reworked from the 1920’s archive in neons and other super brightly coloured yarns by Bower Roebuck. Jonathan Saunders “We have looked at different ways of how to innovate and elevate traditional wool suiting cloths. Laser cut and bonded surface applications are used to give traditional tailoring a modern finish. These shell like constructions have allowed us to create lightweight, unlined garments, suitable for today’s modern man.” Christopher Raeburn “Working with Cool Wool has been a fantastic experience. We've been able to use fine Merino throughout our desert-inspired collection to bring a completely new dynamic to the Christopher Raeburn collection. My personal favourites include our signature hoodie.” Lou Dalton “Coming from a tailoring background the use of wool in some form has always been a big part of my collections. For SS14 using Cool Wool was a given, choosing to put what is often on the interior as the exterior this time worked so well with the lightness of cloth and the Cool Wool aesthetic.” Lou Dalton Cool Wool design Richard Nicoll Cool Wool design