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Beyond the Bale : September 2013
Beyond the Bale is published by Australian Wool Innovation Limited (AWI), a company funded by Australian woolgrowers and the Australian Government. AWI’s goal is to help increase the demand for wool by actively selling Merino wool and its attributes through investments in marketing, innovation and R&D – from farm to fashion and interiors. OFF-FARM 04 International Woolmark Prize 06 Alexander Wang promotes Merino 07 The Sartorialist on social media 08 Cool Wool wins at Lord's 10 Merino wool in Vogue 12 Merino wool in GQ 13 Wool revs up! 14 The Wool Lab: Seasonal trend guide 15 Nurturing with nature 16 Merino for the slopes and city 17 Wool for sportswear 18 Promoting wool for interior textiles 19 Wool4Skool winners crowned 20 Compass points to wool 21 Turkish supply chain 22 Bush heritage inspires new label 23 Collette Dinnigan promotes wool ON-FARM 24 Young Farming Champions 26 AWI shearing initiatives 30 National Merino Challenge 32 Lifetime Ewe Management 34 MERINOSELECT 36 EverGraze regional packages 40 Discover Ag career search 42 Managing climate variability 44 Community baiting brings calm 45 World Merino Conference 46 New AWI website for growers 47 Readers' photos Executive Editor: Richard Smith, email@example.com, AWI Marketing and Communications. AWI, Level 30, 580 George St, Sydney NSW 2000 AWI, GPO Box 4177, Sydney NSW 2001 P 02 8295 3100 F 02 8295 4100 E firstname.lastname@example.org W www.wool.com AWI Helpline, 1800 070 099 Subscription: Beyond the Bale is available free. To subscribe contact AWI P 02 8295 3100 E email@example.com Copyright: Material in Beyond the Bale is copyright. Reproduction of the material is encouraged. However prior permission must be obtained from the Executive Editor. Disclaimer: Whilst Australian Wool Innovation Limited and its employees, officers and contractors and any contributor to this material (“us” or “we”) have used reasonable efforts to ensure that the information contained in this material is correct and current at the time of its publication, it is your responsibility to confirm its accuracy, reliability, suitability, currency and completeness for use for your purposes. To the extent permitted by law, we exclude all conditions, warranties, guarantees, terms and obligations expressed, implied or imposed by law or otherwise relating to the information contained in this material or your use of it and will have no liability to you, however arising and under any cause of action or theory of liability, in respect of any loss or damage (including indirect, special or consequential loss or damage, loss of profit or loss of business opportunity), arising out of or in connection with this material or your use of it. Advertising sales: Max Hyde, Hyde Media Pty Ltd P 03 5792 1314 F 03 5792 1359 E firstname.lastname@example.org Advertising is subject to terms and conditions published on the ratecard, which is available from Hyde Media. ISSN: 1447-9680 Front cover: A Merino wool pullover designed by Sonia Rykiel which is showcased on the cover of a Vogue Paris feature as part of AWI’s Merino Wool. No Finer FeelingTM fibre advocacy campaign – see page 10. 2 UPFRONT Find Woolmark on Facebook at www.facebook.com/woolmark September 2013 BEYOND THE BALE View the interactive online edition of Beyond the Bale, with pop-up videos and image galleries, at http://beyondthebale.wool.com 1. ON-FARM R&D 2. OFF-FARM R&D 3. MARKETING 4. GLOBAL BUSINESS SERVICES AWI INVESTMENT STRATEGIES CONTENTS The online edition of the Beyond the Bale magazine is now interactive, providing readers with access to even more AWI digital content: Pop-up videos Pop-up image galleries Hyperlinks to other digital content Search and print features Download a PDF of the magazine Share pages via email, Facebook, Twitter and more. Previous editions back to December 2006 are also available from the site. To access the interactive edition of the magazine go to: http://beyondthebale.wool.com To receive an email notification when a new edition is available, subscribe to the quarterly Beyond the Bale e-newsletter at www.wool.com/subscribe The hard copy of the magazine will still be produced and distributed as usual. BEYOND THE BALE NOW INTERACTIVE Buttons on the pages allow readers to view additional digital functionality. Pop-up videos Pop-up image galleries Search and print features