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Beyond the Bale : Jun - July 08
Cover story Forging global relationships 16 AWI is building direct business relationships in key northern hemisphere markets Features A fertile flock pays dividends 4 An average weaning percentage of 120 to 130 per cent is within reach, says Ross Baldwin How low can fibre diameter go? 6 Can a correctly weighted selection index take a Merino flock into the ultrafine range? Aid ‘boomerang’ brings home new footrot tactic 10 A new footrot vaccination system is under trial after an unexpected discovery in Nepal European ‘hiccup’ fails to dent long- term belief in Merino 12 Nuffield Scholar James Walker is convinced high-quality wool will always be in demand International protégés at Australian Fashion Week 20 World’s best young designers showcase their Australian Merino wool designs ProFile Tom Small, Woolgrower, AWI Ambassador and Next Generation panel member 24 The contents In recent months I have met with many leading international textile manufacturers, fashion designers and retailers to help get new Australian Merino wool products into the global marketplace. They are welcoming Australian Merino wool as a great natural and versatile fibre. However, the message that I consistently receive from them is that they need confidence from the Australian wool industry that mulesing will be phased out by the end of 2010. Our global business partners are operating in a highly competitive and dynamic marketplace. We need to assure them that we are listening to their needs. While AWI is working with retailers and manufacturers across the globe to provide the reassurance and confidence that the development of alternatives to mulesing is on track, it is important that, here in Australia, members of the wool industry work together to provide solutions. And just as fashion designers, retailers and manufacturers change and adapt to their customers’ needs, the Australian wool industry must do the same. It is pleasing to see more and more woolgrowers examining the alternative strategies to combat flystrike. There are a variety of flystrike prevention strategies now being used by woolgrowers around the country, and the wool industry, including AWI, is developing further options. I appreciate that the transition is challenging, but we must keep our eye on the main game. Australian Merino wool is extremely well placed to capitalise on the growing consumer demand for environmentally assured clothing. After all, Australian Merino wool can claim the trifecta of being natural, biodegradeable and sustainable. This is an exciting time for the Australian wool industry. Over the next few years we have a unique opportunity to increasingly capture the hearts, minds and business of global retailers and their customers. – Craig Welsh, ChieF exeCutive Changing and adapting 2 issue 34 June – July 2008 Beyond the Bale is published by Australian Wool Innovation Limited (AWI), a company funded by Australian sheep and wool producers and the Australian Government. AWI’s mission is to drive research, development, innovation and marketing that will increase the long-term profitability of Australian woolgrowers. The company invests in products and practices to help woolgrowers reduce the cost of production on their farms, and also undertakes activities aimed at increasing the demand for Australian Merino wool. Executive Editor: Richard Smith, Senior Project Manager, Publications, AWI AWI, Level 30, 580 George St, Sydney NSW 2000 AWI, GPO Box 4177, Sydney NSW 2001 P (02) 8295 3100 F (02) 8295 4100 E firstname.lastname@example.org W www.woolinnovation.com.au AWI Helpline 1800 070 099 Subscription: Beyond the Bale is available free. To subscribe, contact Richard Smith at AWI P (02) 8295 3100 E email@example.com Beyond the Bale is online at www.wool.com.au Copyright: Material in Beyond the Bale is copyright. Reproduction of the material is encouraged. However, due acknowledgement is required. Disclaimer: Information in Beyond the Bale is not intended as professional advice. AWI will not accept responsibility for any liability arising from reliance on the contents. Beyond the Bale is written and produced for AWI by Coretext Pty Ltd. Editorial director: Brad Collis Editor: Kellie Penfold Creative director: Tim Claeys Coretext, PO Box 12542, Melbourne Vic 8006 P (03) 9670 1168 F (03) 9670 1127 E firstname.lastname@example.org W www.coretext.com.au Beyond the Bale includes advertising. AWI is a commercially aware company and the decision to include advertising has been taken as a demonstration of its commitment to provide the best service at minimum costs. Advertising sales: Max Hyde, Hyde Media Pty Ltd P (03) 9870 4161 F (03) 9870 4163 E email@example.com Advertising is subject to terms and conditions published on the rate card, which is available from Hyde Media. ISSN: 1447-9680 Cover photo: Dex Image President of ermenegildo Zegna, Paolo Zegna, and aWi chief executive Craig Welsh at rosemount australian Fashion Week ( see page 20 ). educating customers about animal welfare Wool buyers at an aWi seminar in hong Kong hear about australian woolgrowers’ high standard of animal welfare practices. aWi and the australian Wool and sheep industry taskforce continue to be very active in providing information and support for global retailers threatened by People for the ethical treatment of animals (Peta). Meetings and seminars have been held across the key northern hemisphere markets in the past few months. For example, in hong Kong in March, aWi communicated the australian wool industry’s commitment to finding alternatives to the current practice of mulesing by 2010 to 190 professionals. Participants included representatives of 35 manufacturers and 20 trading firms and buying offices of retailers. aWi also held seminars in new york and san Francisco in april, and seattle in May, attended by 30 of the us’s largest and most influential retailers and manufacturers. aWi and the taskforce keep retailers closely informed about changes within the australian wool industry, including providing regular updates on the r&D to find an alternative to mulesing and improvements to existing practices. since its formation in 2004, the taskforce has sought to position the australian wool industry ahead of the debate about animal welfare, raising the understanding of mulesing with key stakeholder groups, especially retailers. the members of the taskforce are the national Farmers’ Federation, WoolProducers, sheepmeat Council of australia, aWi, Meat and livestock australia, the Federation of australian Wool organisations, the australian live exporter’s Council and liveCorp. the taskforce has the support of the australian government and has a secretariat, which enables it to respond quickly to emerging issues. strong lines of communication and agreement between the australian wool industry and international retailers have been made, including a compact made in 2005 with critical retail associations the British retail Consortium (BrC) in the uK and the national retail Federation (nrF) in the us. through the work undertaken by aWi and the taskforce, retailers understand mulesing cannot be stopped immediately because of the significant negative impact this would have on the welfare of Merinos, but that the industry has a realistic plan to find alternatives and stands by its commitment to phase out mulesing by the end of 2010. Photo: six6 PhotograPhy
Jun - Jul 08 Supplement
Aug - Sep 08