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Beyond the Bale : June 2013
20 off-fArm June 2013 BEyond thE BalE 20 from champion sheep to shearing demonstrations, wool craft classes and the latest in fashion, the Sheep and Wool Pavilion at this year’s Sydney Royal Easter Show was abuzz with activity for the two weeks of the show, reportedly attracting up to half a million punters through the gates. AWI was once again co-sponsor of the show’s woollen mecca and provided the opportunity to not only speak personally with Australian woolgrowers, but also educate Sydney’s city folk on the importance of Australia’s sheep and wool industry and to bridge the gap from sheep to shop. Sheep and fleece judging dominated the show’s first week, with hundreds of prized animals competing for a everyone wants to get a touch of the ram cyclone fred at the shearing demonstration. blue ribbon, while week two was more consumer focused, with AWI teaming up with Country Style magazine hosting woolly craft classes and displaying a yarn- bombed caravan. Once again sheep shearing demonstrations attracted large crowds throughout the duration of the show. AWI’s shearing industry development manager Jim Murray led a team of champion shearers, bringing a proud part of Australia’s rural culture to life, and reminding those in the crowd that there is work for shearers on all corners of the earth. About 2000 people each day helped shear sheep and collect wool, while many others watched on, listening to yarns about where wool comes from. Famed photographer and Woolmark ambassador Anne Geddes lent her hand at shearing on Good Friday, getting up close to the animals which form the basis of so many of her props. Anne was also onsite, meeting fans and signing copies of one of her iconic images. Those not trying their hand at shearing fAst fActs l AWI was once again a co-sponsor of the sheep and Wool Pavilion at this year’s sydney Royal easter show. l About 2000 people each day flocked to the shearing demonstrations, some even trying their hand at shearing a sheep. l education was a key focus, with a wool production pipeline on display. there’s nothing like the chance of holding a lamb to get the whole family interested in wool. the yarn-bombed caravan displayed by country style magazine drew lots of interest.