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Beyond the Bale : June 2013
16 following the global success of the apparel editions of The Wool Lab – launched in 2011 – AWI has extended this permanent laboratory of wool-related macro trends into the interiors sector and launched ‘The Wool Lab Interiors’. Introduced in April, the new edition of The Wool Lab Interiors aims to increase the demand for wool in this important sector that supports the proportion of the clip that is broader micron and crossbred wool. The main areas of production of wool products in the interiors sector are: bedding and bed linen, floor covering and carpets, interior textiles such as curtains, accessories such as cushions, and insulating materials. Similar in format to the apparel editions of this guide, The Wool Lab Interiors is a guide to the best wool textiles and to the most interesting and innovative applications of wool, in this case in the furnishing and interior textile sectors. The guide is a result of international research carried out by AWI to select the newest products from the world’s best companies. Doubling as both an inspirational trend book and a practical work tool, The Wool Lab Interiors is intended for specialised professionals such as architects, designers and manufacturers. To celebrate its debut in design, AWI partnered with the leading design, architecture, fashion and lifestyle publication Wallpaper*, and invited eight international designers – ranging from architecture to interior decoration – to offer their personal interpretation of the themes fAst fActs l AWI has launched a special project dedicated to trends in the interiors sector, aimed at promoting the demand for wool of broader micron. l the Wool lab Interiors is a guide to the best wool textiles and to the most interesting and innovative applications of wool in the furnishing and interior textile sectors. l the launch of the Wool lab Interiors follows the success of the apparel editions of the Wool lab launched in 2011. 16 off-fArm June 2013 BEyond thE BalE tHe WooL LAB EXTENDED TO INTERIORS of The Wool Lab Interiors. The inaugural edition of The Wool lab Interiors, which made its debut at the Milan Furniture Exhibition in April, presents five inspirational themes. scandinavian is about Nordic atmospheres and colours, and brings back those dusty colours and clean lines, representing the basics of the Nordic design masterpieces of the 1950s and 60s. 798 is a theme that recalls the district- art lab with the same name in Beijing, dedicated both to experimental culture and to the encounter between art, culture, and technology. metropolis conveys the modern need for linearity mixed with technology, and develops through combinations of wool and leather, combed fabrics and draperies, grey shades and other natural colours to produce clean lines with high quality and elegant materials. tweed Heritage represents a well- established trend of contemporary culture, which restores the allure of typical Scottish tweeds in city life and acting at the same time as a vehicle for glamour and tradition. Pure is the theme that best summarises aspirations about a socially and ecologically compatible future through the representation of minimal atmospheres, natural hues, reassuring ambiances and plain forms. More information: www.woolmark.com/trends Wool/Viscose/Nylon | Ecru/Blue reps | Tonic effect Wool | Handmade tissue | Throw 100% Wool Melange | Soft Melton 100% Wool | Melange Twill Wool/Nylon | Micro Pattern 100% Wool | Double weave | Soft foulè 100% Wool | Patterned Macro Herringbone 100% Wool | Pinstripe | Two Tones Melange groun 100% Wool Twill | Heather Shetland 100% Wool | Macro design Jacquard 100% Wool | Deep violet Shetland Herringbone 100% Wool | Macro Check A sample page of inspirational images and swatches from the Tweed Heritage theme in the Wool Lab Interiors. A sample page of inspirational images and swatches from the Scandinavian theme in the Wool Lab Interiors.