HOW TO USE THIS ONLINE MAGAZINE
by clicking the arrows at the side of the page.
by clicking anywhere on the page. A slider will appear, allowing you to adjust your zoom level.
and move the page around when zoomed in by dragging the page.
and return to the original size by clicking on the page again.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
a PDF of this magazine.
by clicking on thumbnails to select pages, and then press the print button.
a page via email, Facebook, Twitter and more.
TO VIEW PREVIOUS EDITIONS
, click the
button at the bottom of the screen.
Beyond the Bale : June 2013
Fast Facts l Two-time world champion Australian surfer Mick Fanning has released a selection of Woolmark-certified Merino wool apparel for surf wear brand Rip Curl. l The range includes a jacket and a fleece, plus a limited edition poncho, all made from Australian Merino wool. l A new generation of brands are emerging within the sports and outdoor market with an increasing desire to work with Merino wool. 14 14 off-fArm surf’s up for wool! June 2013 BEyond thE BalE two-time world champion Mick Fanning is helping AWI make waves in the outdoor apparel market, with the Aussie surfer producing a selection of Woolmark- certified Merino wool garments. The ‘Mick Fanning by Rip Curl’ clothing range includes a jacket and a fleece, and a limited edition poncho. The range was released at Victoria’s iconic Bells Beach as part of the Rip Curl Pro ASP World Championship Tour in April. The limited edition poncho was supplied to all ASP world tour competitors as a personal gift from Fanning. The poncho has been designed to be worn as an over garment, providing warmth and insulation between heats or when changing in and out of wetsuits. “I wanted to give my peers something that they could remember their time at Bells by,” said the twice world champion. “The Rip Curl Pro is such an important contest and ringing the Bell can make a pro career. “The poncho is something that both the guys and the girls can use so everyone will be covered. Like the rest of my range the materials are premium and I couldn’t think of anything finer than 100 per cent Merino wool for that. It is natural fibre versus the natural elements of Victoria’s Bells Beach. It’s made for surfing on the edge of the world.” While the poncho remains exclusive to the pros, Fanning wanted something else more suited to and available for the fans. So Rip Curl created the “MF Ram Series” jacket and fleece. Both pieces are made from Merino wool, are Woolmark certified and are available online from the Rip Curl website. two-time world surf champion mick fanning in action at Bells Beach as part of the rip curl Pro held on the easter weekend. “I’m stoked about the collaboration on these jackets,” said Fanning. “When we started on a personalised range, I really wanted the clothes to be special and made for life on the road and Rip Curl’s understanding has helped us produce just that. Chiming in with The Woolmark Company Australia added another cool layer of quality. When you hear the words 100 per cent Merino and Woolmark certified, you know it’s something special.” Merino wool and Rip Curl are a perfect match, according to AWI CEO, Stuart McCullough. “When Mick Fanning steps out of the Southern Ocean he has the ideal fibre to put on. The Rip Curl MF Ram Series is soft and warm and will wick moisture away from the body. Merino, Mick Fanning and Rip Curl form a brilliant partnership and we’re very excited to be involved.” AWI Global Category Manager for Sports and Outdoors, Lars Ulvesund, says partnering with a brand such as Rip Curl represents the changing face of the outdoor market. “Our customer base today is very