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Beyond the Bale : June 2013
11 off-fArm June 2013 BEyond thE BalE off-fArm Woolgrowers ed and Jill Hundy of ‘Windradeen’, in mudgee nsW were the winners of the 50th edition of the ermenegildo Zegna Wool Award for superfine Wool and the vellus Aureum trophy. Pictured from the left are: Andrew and Penny Hundy, ermenegildo Zegna Group chairman Paolo Zegna, ed and Jill Hundy, ermenegildo Zegna Group ceo Gildo Zegna. Brian fittler and Gerard stephen skirting fleece in front of the global media contingent at ‘Warrane’. both the prestigious awards. “The fleece that won this edition with 11.5 microns is fantastic – more beautiful than fleeces from past editions, even if less fine,” Paolo Zegna said. “Fineness indeed is not the only criteria of evaluation for the Zegna Wool Trophy, as demonstrated by the fact that the second and the third place holders are finer than the winner. The jury considers other factors in addition to fineness such as the length of the fibre, its strength, uniformity, colour and character. All are important features that compose the quality of Merino wool." AWI CEO Stuart McCullough said the event marked a milestone in the history of the Australian wool industry. “Zegna is one of the single largest buyers of Australian Merino wool; to showcase this partnership to the world as they have done this week makes us very proud,” Mr McCullough said. “We have supported Zegna’s initiative with the aim to increase awareness and appreciation of Australian Merino wool across the world, underlining the role of Australian woolgrowers within the fashion and textile industries and enhancing values like quality, innovation, education, provenance and traceability.” Australian Minister for Agriculture, Fisheries and Forestry, Senator Joe Ludwig, said Australian wool was world class and events like this helped showcase its excellence to a global audience. “Wool has long been a fibre of choice for designers but it is important we show consumers the way it can be transformed into high-quality clothing,” Senator Ludwig said. “Having a world famous fashion house like Ermenegildo Zegna choosing to invest in the purchase and promotion of Australian wool reinforces our well-deserved reputation on the international stage, and keeps our industry strong.” More information: www.zegna.com www.woolmark.com An example from eLLe china of the positive media resulting from the Zegna initiative. to date, the Pr value generated from the Zegna initiative is more than $26 million.