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Beyond the Bale : June 2013
10 10 off-fArm June 2013 BEyond thE BalE australian wool was placed under the global spotlight in April, when Ermenegildo Zegna – one of the single largest buyers of Australian Merino wool – celebrated the fibre of our nation along with international media and guests that travelled to Australia for the occasion. To honour the 50th Edition of the Ermenegildo Zegna Wool Awards, Ermenegildo Zegna in partnership with AWI, hosted a two-day celebration with guided visits to some of the Australia’s top superfine properties, followed by a gala event held at the historic Royal Hall of Industries in Sydney. Journalists and media representatives from 31 countries travelled to Australia to see first-hand where Australian Merino wool originates and gain an understanding and appreciation for the fibre. The farm tour was a day trip for 150 media to the New England district where seven wool-growing families hosted guests and introduced them to the intricacies of growing the world’s finest wool. Each group was shown through the wool-growing process starting from the history of wool and of the family, through fAst fActs l A two day celebration was held in April to honour Australian Merino wool and the 50th edition of the ermenegildo Zegna Wool Awards. l 150 international media converged on seven woolgrowing properties in the New england district of NsW where they were treated to the growing process of the world’s finest wool. l ed and Jill Hundy of ‘Windradeen’ were the recipients of both the 50th edition ermenegildo Zegna Wool Award for superfine Wool and the prestigious Vellus Aureum trophy. to shearing and wool classing, helping to tell the story behind producing superfine Merino fleeces that qualify to enter the Zegna Wool Awards. The trip culminated in the gala event hosted by Zegna at the historic Royal Hall of Industries attended by more than 1000 guests, including international and Judy Blanch of ‘Westvale’ showing the ermenegildo Zegna Group chairman Paolo Zegna a freshly shorn superfine merino fleece, watched by Australian superfine Wool Growers' Association president Helen cathles. national media, celebrities including Megan Gale and Chris Hemsworth, and friends of Zegna and AWI. The unveiling of an installation with multimedia projections opened the event and highlighted the values shared between the fine wool-growing areas of Australia and weaving district of Italy. This was followed by a stunning men’s fashion show, on the longest catwalk ever created in Australia, featuring more than 60 male models outfitted in the Fall/Winter 2013 capsule collection specially created by Zegna as a homage to Australian wool. The winner of the 50th Edition of the Ermenegildo Zegna Wool Award for Superfine Wool and the winner of the prestigious Vellus Aureum Trophy were announced by Ermenegildo Zegna Group CEO Gildo Zegna and chairman Paolo Zegna. Ed and Jill Hundy of ‘Windradeen’, in Mudgee NSW, were the recipients of models showcase designs by Zegna during the 50th Anniversary of the ermenegildo Zegna Wool Awards in sydney.