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Beyond the Bale : June 2013
4 for the third consecutive year, Australia has celebrated Wool Week in style, as part of the global Campaign for Wool which urges consumers to ‘Live Naturally... Choose Wool’. Scheduled to coincide with the start of the mid-winter retail season, Wool Week – held from 29 April to 5 May – played host to a series of events, which involved the campaign’s retail partners across the country helping to educate consumers about the natural benefits of wool and increase sales of wool product. Wool Week was launched at Sydney’s historic fashion destination: The Strand Arcade. Giant trees lovingly wrapped in Australian Merino wool by American textile artist Magda Sayeg were installed in the arcade to showcase this season’s colours and highlight the natural attributes of wool to shoppers. To complement this, the arcade's retailers highlighted wool in some beautiful window displays. Twenty five unique wool fashion pieces designed by young design and textile students were also on display at the arcade as part of a student showcase. The pieces were designed by students from some of Australia’s most respected fashion design and textile tertiary institutions. This year for the first time, Wool Week highlighted the interiors sector, teaming up with eight leading brands including: Fanuli, Orson & Blake, Designer Rugs, King Furniture, Workshopped, Great Dane, the aim of the campaign for Wool is to educate consumers about the natural benefits of wool and increase sales of wool product. 4 June 2013 BEyond thE BalE Koskela and Supa Centa Moore Park. Fanuli Furniture director Fabio Fanuli said the brand was proud to be involved with the Campaign for Wool and had a strong history of working with the fibre. “For over 37 years Fanuli Furniture has been a strong advocate of wool for the contemporary living space,” Mr Fanuli said. “Wool reflects the timeless values of durability, quality and comfort – suiting both home and commercial environments. The innate beauty and warmth of wool provides a stylish, elegant and refined finish.” As in previous years, Australia’s top fashion retailers and designers also joined in the celebrations, with some beautiful in-store installations and window displays – see pages 6 and 7. The Campaign for Wool, of which His Royal Highness The Prince of Wales is Patron, is a global campaign that aims to encourage manufacturers, retailers and designers to choose wool and, in turn, educate consumers about the fibre’s environmental benefits. Information about how Australian retailers and business owner can become involved in the campaign is available on the Campaign for Wool website. More information: www.campaignforwool.com.au the campaign for Wool and country road collaborated to create a short film to celebrate the tactility of wool. released in high-quality black and white, slow moving camera work captures detail of the fabrication of the knits. off-fArm fAst fActs l Australia recently hosted its third annual Wool Week, timed to coincide with the start of the mid-winter retail season. l the initiative was part of the Campaign for Wool, which aims educate consumers about the natural benefits of wool and increase sales of wool product. l Australian retailers and business owners are encouraged to get involved in the Campaign – information is available at www.campaignforwool.com.au