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Beyond the Bale : June 2013
3 June 2013 BEyond thE BalE uPfront Getting on with business we are continuing with initiatives to help increase the demand for wool through investments in marketing and R&D – from farm to fashion. I would like to inform you of some recent activities in which the organisation has been involved. AWI three year strategic Plan: Our Strategic Plan for the three financial years 2013/14 to 2015/16 will be released later this month. We have consulted widely with woolgrowers and their representatives to ensure that industry views are incorporated into the plan. A working draft of the Strategic Plan has been available on the AWI website since February to allow all woolgrowers and stakeholders to provide feedback and input. Through AWI’s extensive Planning and Consultation Cycle, we will continue to ensure that woolgrower levies are directed to projects that deliver the greatest returns to woolgrowers. At the end of the day, the company will be measured against the targets set in the plan, through the independent Review of Performance and by woolgrowers at the next WoolPoll. new flystrike r&D: Over the past year, AWI has also been helping with early scoping trials on two new potential ways to combat breech flystrike. The first is a liquid nitrogen application to remove breech and tail skin, and the second is a laser treatment to potentially remove wool around the breech, tail and pizzle. While the early scoping results for liquid nitrogen have shown a proof of concept, the laser technique has not demonstrated proof of concept. However both alternatives warrant further investigation. The owner of the SkinTraction® intradermal, Cobbett Technologies Pty Ltd, has applied to the Australian Pesticides and Veterinary Medicines Authority for registration of SkinTraction® and is currently waiting for a response. new wild dog control funding: The AWI Board has endorsed the investment of $1 million as part of a new community wild dog control initiative. This follows on from AWI’s current wild dog control program which has already achieved control methods across 1.3 million square kilometres of the country. Both new and existing control groups are encouraged to apply for the new funding. Groups are encouraged to assess their situation strategically and co-ordinate their action plans with other community groups. AWI is keen to help groups develop long term solutions. Zegna and global media visit: Australian Merino wool was showcased to the international media in April when Ermenegildo Zegna – one of the single largest buyers of Australian Merino wool – invited 150 high profile media representatives to Australia to gain an understanding and appreciation for the fibre. AWI proudly supported Zegna’s initiative to increase awareness and appreciation of Australian Merino wool across the world. The media contingent visited super-fine wool-growing properties, where they saw first-hand where wool originates, and then attended a highly successful and talked about gala event in Sydney where Zegna showcased its latest collection and the winners of the 50th Edition of the Ermenegildo Zegna Wool Awards were announced. merino wool QAntAs uniforms: We are very proud to have Australian Merino wool being used in the new QANTAS uniforms. The combination of Merino wool and QANTAS is a natural fit given the place both hold in Australia’s national character. The Merino wool woven into the new designs has been traced back to around 50 wool-growing properties across Australia, aptly including flocks from close to where QANTAS was founded near Longreach, Queensland back in 1920. QANTAS aims to have its customer-facing employees in the new uniforms in 2014. the Wool Lab Interiors: Following the global success of the apparel editions of The Wool Lab over the past couple of years, AWI launched in April an edition on wool-related macro trends specifically in the interiors sector. Introduced in April, The Wool Lab Interiors aims to increase the demand for wool in this sector that supports the proportion of the Australian clip that is broader micron and crossbred wool. Intended for specialised professionals such as architects, designers and manufacturers, The Wool Lab is a guide to the best wool textiles and to the most interesting and innovative applications of wool in the furnishing and interior textile sectors. campaign for Wool: Australian retailers came together for the Campaign for Wool’s Wool Week which was held in April to coincide with the start of the Australian mid-winter retail season. It was pleasing to see so many store fronts promoting wool and the Woolmark brand. The Campaign for Wool continues to be a success internationally too. During 2012, the campaign was celebrated on an unprecedented scale across international consumer markets, generating more than AU$23 million of global media coverage throughout mainland Europe, the USA, Australia and in Asia where the campaign was launched in Korea and China. Stuart McCullough Chief Executive Officer, Australian Wool Innovation