HOW TO USE THIS ONLINE MAGAZINE
by clicking the arrows at the side of the page.
by clicking anywhere on the page. A slider will appear, allowing you to adjust your zoom level.
and move the page around when zoomed in by dragging the page.
and return to the original size by clicking on the page again.
by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
a PDF of this magazine.
by clicking on thumbnails to select pages, and then press the print button.
a page via email, Facebook, Twitter and more.
TO VIEW PREVIOUS EDITIONS
, click the
button at the bottom of the screen.
Beyond the Bale : June 2013
Beyond the Bale is published by Australian Wool Innovation Limited (AWI), a company funded by Australian woolgrowers and the Australian Government. AWI’s goal is to help increase the demand for wool by actively selling Merino wool and its attributes through investments in marketing, innovation and R&D – from farm to fashion. contents off-fArm 04 campaign for Wool Australia 08 campaign for Wool leaps forward 09 2013/14 International Woolmark Prize 10 Zegna celebrates superfine style 12 cool Wool extends retail season 13 new Woolmark nurture brand 14 surf's up for wool! 15 from the paddocks to the peaks 16 the Wool Lab extended to interiors 17 sheepskin alternatives 18 Wool gets casual 19 focus on merino pays off 20 Wool showcased at the show 22 merino wool in QAntAs uniforms on-fArm 24 fibre of our nation in new York 26 Breech flystrike prevention 28 combating wild dogs 30 Integrated rabbit control 34 Genetics and genomics r&D 35 staple strength genetic gain 36 new LiceBoss website 37 students attracted to the shed 38 Gains through rotational grazing 40 Phosphorus and growing wool 41 Improving labour efficiency 42 AWI nuffield scholarship 43 readers' photos executive editor: Richard Smith, email@example.com, AWI Marketing and Communications. AWI, Level 30, 580 George St, Sydney NSW 2000 AWI, GPO Box 4177, Sydney NSW 2001 P 02 8295 3100 F 02 8295 4100 e firstname.lastname@example.org W www.wool.com AWI Helpline, 1800 070 099 subscription: Beyond the Bale is available free. To subscribe contact AWI P 02 8295 3100 e email@example.com Copyright: Material in Beyond the Bale is copyright. Reproduction of the material is encouraged. However prior permission must be obtained from the Executive Editor. Disclaimer: Whilst Australian Wool Innovation Limited and its employees, officers and contractors and any contributor to this material (“us” or “we”) have used reasonable efforts to ensure that the information contained in this material is correct and current at the time of its publication, it is your responsibility to confirm its accuracy, reliability, suitability, currency and completeness for use for your purposes. To the extent permitted by law, we exclude all conditions, warranties, guarantees, terms and obligations expressed, implied or imposed by law or otherwise relating to the information contained in this material or your use of it and will have no liability to you, however arising and under any cause of action or theory of liability, in respect of any loss or damage (including indirect, special or consequential loss or damage, loss of profit or loss of business opportunity), arising out of or in connection with this material or your use of it. Advertising sales: Max Hyde, Hyde Media Pty Ltd P 03 5792 1314 F 03 5792 1359 e firstname.lastname@example.org Advertising is subject to terms and conditions published on the ratecard, which is available from Hyde Media. IssN: 1447-9680 Front cover: Ermenegildo Zegna Group Chairman Paolo Zegna examines superfine wool on a recent visit to the New England region of NSW – see pages 10-11 . 2 uPfront Find Woolmark on Facebook at www.facebook.com/woolmark June 2013 BEyond thE BalE View the interactive online edition of Beyond the Bale, with pop-up videos and image galleries, at http://beyondthebale.wool.com 1. Wool INDustRy R&D – oN-FARM 2. Wool INDustRy R&D – oFF-FARM 3. MARketING AustRAlIAN Wool 4. INteRNAtIoNAl sAles NetWoRk/WoolMARk 5. INteRNAtIoNAl tRADe AND MARket ACCess AWI Investment strAteGIes Consultation with woolgrowers directs AWI investments as a company owned by Australian woolgrowers, AWI’s activities are directly driven by the wool industry, reflecting a comprehensive Planning and Consultation Cycle undertaken by AWI with woolgrowers, industry and other key stakeholders along the global wool supply chain including government. While AWI consults a range of stakeholders, engagement with woolgrowers (AWI shareholders) is our key priority. AWI has been developing in consultation with stakeholders its Strategic Plan for 2013-14 to 2015-16. The purpose of the plan is to outline AWI’s key investment priorities in research, development and marketing for the three years from 1 July 2013. In the lead up to the next WoolPoll, AWI will be measured against the targets set in the plan, through the independent Review of Performance. The Strategic Plan will be finalised later this month. A draft of this Strategic Plan has been available on the AWI website since February for woolgrowers to provide feedback on. We appreciate the time taken by those who have provided comments. The outcome of WoolPoll 2012 has formed the basis of this Strategic Plan. Through AWI’s extensive Planning and Consultation Cycle, AWI has ensured industry views and priorities are incorporated in the Strategic Plan. AWI consults widely with industry through the Woolgrower Industry Consultative Committee (ICC), State Farmer Organisation quarterly meetings, bi-annual Woolgrower Forums, regional field days and industry events. “AWI has developed the plan through a robust consultation process, so it is based on woolgrowers’ priorities for their levy expenditure,” AWI CEO Mr McCullough said. “As AWI moves into the 2013-14 to 2015-16 strategic period, we continue to ensure our research, development and marketing investments build and maintain the profitability, competitiveness and sustainability of the Australian wool industry. “With a forecast increase in investment planned over the next three years, AWI continues to take tight control on how woolgrower funds are invested, to make sure we can leverage their money where appropriate to deliver the greatest return on woolgrowers’ levy.” AWI continues to support the National Wool RD&E Framework. This framework sees researchers, funders, government and importantly woolgrowers collaborating to identify the needs of the wool industry to ensure a targeted, coordinated approach to investment, allocation of resources and infrastructure. “The AWI Board recognises the importance of having R&D deliver real on-farm outcomes for all growers that will improve their on-farm profitability,” Mr McCullough said. More information: the latest draft of AWI’s strategic Plan for 2013-14 to 2015-16 is available on the AWI website at www.wool.com