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Beyond the Bale : March 2013
Beyond the Bale is published by Australian Wool Innovation Limited (AWI), a company funded by Australian woolgrowers and the Australian Government. AWI’s goal is to help increase the demand for wool by actively selling Merino wool and its attributes through investments in marketing, innovation and R&D – from farm to fashion. CONTENTS OFF-FARM 04 International Woolmark Prize 10 Next year's summer trends 11 Wool cools the Middle East 12 Merino's French connection 13 Woolmark Gold campaign in China 14 Promoting Australian wool 15 Wool bedding: interest grows 16 Catriona Rowntree on Target 17 Woolmark Apparel Care program 18 India celebrates wool 19 Vietnam eyes Aussie wool 20 Merino scoring goals 21 Merino sportswear into China 22 Merino hunting jacket 23 Woolmark says G'Day USA 24 Wool4Skool design competition ON-FARM 25 Wool education kit for schools 26 Embracing on-farm technology 29 Responsible chemical clean-ups 30 Attracting and retaining staff 32 Farming with low rainfall 34 Review of lifetime productivity 36 Increasing pasture productivity 39 Strategies combat worms 40 Shed safety signage kit 42 National Merino Challenge 43 Readers' photos! Executive Editor: Richard Smith, firstname.lastname@example.org, AWI Marketing and Communications. AWI, Level 30, 580 George St, Sydney NSW 2000 AWI, GPO Box 4177, Sydney NSW 2001 P 02 8295 3100 F 02 8295 4100 E email@example.com W www.wool.com AWI Helpline, 1800 070 099 Subscription: Beyond the Bale is available free. To subscribe contact AWI P 02 8295 3100 E firstname.lastname@example.org Copyright: Material in Beyond the Bale is copyright. Reproduction of the material is encouraged. However prior permission must be obtained from the Executive Editor. Disclaimer: Whilst Australian Wool Innovation Limited and its employees, officers and contractors and any contributor to this material (“us” or “we”) have used reasonable efforts to ensure that the information contained in this material is correct and current at the time of its publication, it is your responsibility to confirm its accuracy, reliability, suitability, currency and completeness for use for your purposes. To the extent permitted by law, we exclude all conditions, warranties, guarantees, terms and obligations expressed, implied or imposed by law or otherwise relating to the information contained in this material or your use of it and will have no liability to you, however arising and under any cause of action or theory of liability, in respect of any loss or damage (including indirect, special or consequential loss or damage, loss of profit or loss of business opportunity), arising out of or in connection with this material or your use of it. Advertising sales: Max Hyde, Hyde Media Pty Ltd P 03 5792 1314 F 03 5792 1359 E email@example.com Advertising is subject to terms and conditions published on the ratecard, which is available from Hyde Media. ISSN: 1447-9680 Front cover: The winning design from the 2013 International Woolmark Prize winner Christian Wijnants – see page 4. 2 UPFRONT Find Woolmark on Facebook at www.facebook.com/woolmark March 2013 BEYOND THE BALE Beyond the Bale is online at http://digital.wool.com.au 1. WOOL INDUSTRY R&D – ON-FARM 2. WOOL INDUSTRY R&D – OFF-FARM 3. MARKETING AUSTRALIAN WOOL 4. INTERNATIONAL SALES NETWORK/WOOLMARK 5. INTERNATIONAL TRADE AND MARKET ACCESS AWI INVESTMENT STRATEGIES Letter from His Royal Highness The Prince of Wales