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Beyond the Bale : Apr - May 08
22 GLOBAL TEXTILES BEYONDTHE BALE Fashion media meets wool's Italian connection TV, magazine and newspaper journalists from Australia toured the facilities of Zegna Baruffa Lane Borgosesia - a world leader in the production of fine yarns By Kellie Penfold I taly's Zegna Baruffa Lane Borgosesia, one of the world's top spinners, has been a long-time supporter of the Australian wool industry, and this relationship has been highlighted to Australiàs leading fashion media in an AWl-organised tour to Italy. - Zegna Baruffa was established in 1924, acquired Lane Borgosesia in 1974 and today buys 10 million kilograms of raw Australian Merino wool each year. The superfine wool, combined with other fibres such as cashmere and pure or blended yarns, creates more than seven million kilograms of yarn for the company's knitwear products annually. The tour, which included representatives from television current affairs program Today Tonight, Vogue Australia, and newspapers the Sydney Morning Herald and Brisbane's Sunday Mail, travelled to Biella near Milan for a tour of the Zegna Baruffa Lane Borgosesia facilities, with CEO Alfredo Botto Poala leading the tour. While getting an insight into the demands of such high-quality yarn production and the importance of the company's relationship with Australian woolgrowers, the tour was shown some of the mill's newest products. New from Zegna Baruffa is Limited Edition, a yarn constructed entirely from Australian Merino wool yet with a softer and finer feel than cashmere. It was launched recently at Pitti Filati, Florence's textile show. "It is without an equal on the market;' Mr Botto Poala says. "Its characteristics of strength, elasticity, fluidity and low pilling factor, and its extraordinarily soft texture place it beyond even the finest types of cashmere presently in production. "To spin such an extraordinary yarn, a state-of-the-art plant and extensive experience in wool-yarn production is required. Only this way can this natural fibre achieve the height of its potential." Mr Botto Poala told the visitors that Australia was the only place where raw wool of sufficiently high quality could be found to create such fine yarn. Zegna Baruffa Lane Borgosesia has a detailed understanding of sheep farming and has worked alongside woolgrowers to achieve the desired end product. Research and development in new yarns was outlined and the company described the new Millenium Club yarn. Still in the experimental stage, this is a fine-count yarn suitable for men's and women's 'sport chic' clothing - stylish clothing for recreational activities. "Classic yarns for all seasons form the base of all collections - indispensable high-quality Merino, produced with specially selected wools, are monitored at all stages of production in our historic factory." The tour resulted in positive media coverage for Australian Merino wool and its importance in the world fashion scene, including a feature story on the Seven Network's Today Tonight program. 0 Today Tonight reporter Laticia Gibson interviews the CEO of Zegna Baruffa Lane Borgosesia, Alfredo Botto Poala, at the company's mill near Milan, Italy. More information: www.baruffa.com -- Seminar shows Hong Kong industry the farm Everything about Merino wool, from breeding to top making, was on the menu for the Hong Kong industry representatives who attended AWl's recent seminar A s part of a program to educate the fashion industry about Merino wool and its processing, AWl introduced more than 100 fashion industry professionals to the fibre at a recent seminar in Hong Kong. Organised by AWl's Hong Kong office and Hong Kong's Clothing Industry Training Authority, the seminar outlined for attendees the entire Australian Merino wool pipeline. "We introduced them to what happens on Australian farms so they could learn about breeding techniques and good farming practices;' says AWl's product marketing manager for Greater China (Hong Kong office) Timothy Iu. "Then we moved on to research, wool testing, logistics, auctions and top making." Participants included representatives of spinning companies, knitters, finishing and dyeing companies, trading firms and the buying offices of retailers such as Polo Ralph Lauren, Perry Ellis, Nike, Liz Claiborne, Levi and Guess. "The feedback from the questionnaires we collected at the end of the day was positive and reinforced the value of the seminar program, which we hope to build on this year." 0 More information: Timothy lu, firstname.lastname@example.org
Feb - Mar 08
Jun - Jul 08 Supplement