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Beyond the Bale : Apr - May 08
Shower dressers suit-up for wash day !!::!.9 TO: EVAN C OLLIs A fter a hard day at the office there's nothing like a nice long shower ... not so much for yourself, but for your new 'you beaut' pure Merino suit. For the time-poor smart dresser comes the ultimate in easy care: a suit that washes clean in the shower and dries in time for another day in corporate Japan. And it needs no ironing! It is called the Shower Clean Suit and is the world's first wool, non-iron suit, which can be rinsed under a normal shower stream to remove all the dirt, stains and odours accrued during everyday wear. The rinse and clean suit is a joint product development between AWl, The Woolmark Company and pioneering suit retailer Konaka & Co. Ltd. The Shower Clean Suit was unveiled in February at Konaka Group stores in Japan, in time for the coming spring/summer 2008 season. AWl, The Woolmark Company and Konaka are also jointly responsible for other laundry-busting innovations such as the Rain Suit, which repels water and oil, the Super Non-Wrinkle Suit, and the Air-Fit Suit, which is light, warm and comfortable. These products have already begun building a growing following among busy business people. Shower Clean Suits are particularly futuristic because of their remarkable capacity to allow dirt to be rinsed off in a warm shower without detergent. Hung up to dry, the suit can be worn again without ironing, still retaining the original wool texture and the suit's fabric quality and fit. The Shower Clean Suit's environmental credentials are further enhanced by the fact it does not need dry cleaning and can be cleaned quickly, with minimal water use. Smog, dirt, smoke, smells and stains from food and drink rinse away after just a few minutes under a 40 0 C shower. The suits have a hollow fabric structure that allows air to pass through and embody a blend of fabrics - one made of pure wool and the other containing wool and polyester at the ratio of83:17. Water repellent is added to the suits, while an eco-super 3D processing is used to maintain shape. The final finish uses the natural amino acid L-cysteine - found in hair, nails and skin - to maintain the Shower Clean Suit's shape. The suits were designed by Japanese designer Kansai Yamamoto and British designer John Pearse and are marketed under the brand names Kansainan Collection and John Pearse. 0 More information: www.merinoinnovation.com; www.konaka.co.jp/item/Ol/top_shower.html Dennis Fung (left), senior merchandiser with Giordano International, takes a closer look at the AWI-organised display promoting Australian Merino at Wins Dyeing and Laundry Co. Ltd. 21 GLOBAL TEXTILES BEYONDTHE BALE Partnership brings alive a vintage idea AWl's direct business relationship with a Hong Kong textile compan including the installation of an Australian Merino display in its showroom, is paying dividends -- H ong Kong-based textile company Wins Dyeing and Laundry Co. Ltd has traditionally been a dyed cotton jeans manufacturer, but through a partnership with AWl, wool is finding its way into its machines. AWl formed a direct business relationship with Wins for the provision of Merino Vintage dyed wool fabrics, to help bring the new treatment to the marketplace. Merino Vintage is a collection of visual effects ideal for wool outerwear, such as cardigans and sweaters. Innovative wash treatments using enzymes, bleaches and other washing agents are used to achieve a range of visual effects including frosted, faded, sun-bleached, two-tone, puckered, washed down and crinkled. A regular supplier to many international fashion groups including Esprit, Giorgio Armani, Tommy Hilfiger and Polo Ralph Lauren, Wins recently invited AWl's Hong Kong office to build a display on Australian Merino in its showroom. AWl's business development manager for Greater China (Hong Kong) Alex Lai says the display of posters, brochures and garments is located so that it can be easily visited and viewed by buyers from all retailers who deal with Wins. Alex says it created interest from day one: "When we were building the display we met a senior merchandiser, Dennis Fung, from Giordano International Ltd, which has 800 shops in China, as well as Hong Kong and Korea. "After we presented our product suitcase, he was very interested in Merino Vintage and we were able to have Wins follow it up." Another exciting outcome of the project is that, as a result of an AWl referral, Polo Ralph Lauren is now working with Wins on Merino Vintage developments for its clothing line. 0 More information: Alex Lai, email@example.com
Feb - Mar 08
Jun - Jul 08 Supplement