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Beyond the Bale : Apr - May 08
TUNNEL VISION EARNS DESIGN ACCOLADES Emerging Sydney-based fashion label Friedrich Gray has been recognised for its directional use of wool, being awarded the L'Oréal Melbourne Fashion Festival (LMFF) Designer Award by Woolmark. The brainchild of designer Ben Pollitt, Friedrich Gray makes great use of Australian Merino wool in its 2008 winter collection, 'So We Dug a Tunnel'.The collection is defined by the use of superfine wool in unisex singlets, cardigans and tops. Due to the flexibility and weight of the wool, shoulder and sleeve panels allow movement while providing a unique visual element. Along with a $10,000 cash prize, the winner of the 2008 LMFF Designer Award presented by Wool mark is presented with a prize that money cannot buy: an accommodation and travel package to Europe where they will be introduced to some of the worlds leading spinners, knitters and mills, and the most prestigious names in Italy's textile industry including Cerruti, Ermenegildo Zegna and Zegna Baruffa. The award was presented during L'Oréal Melbourne Fashion Festival, which attracted 300 fashion industry representatives and media at Melbourne's Central Pier Docklands. The LMFF Designer Award has provided valuable opportunities for Australian designers in the early stages of their careers and helped them establish themselves within a competitive, global environment. The partnership with LMFF will reinforce Wool mark's position as a core component of the Australian fashion industry. "The standard of design showcased at the award event was impressive," says Craig Welsh, chief executive of AWL "It's great to see these upcoming designers utilising one of Australia's most valuable resources, Australian Merino wool, as part of their seasonal collections. "The return of Wool mark to the Melbourne Fashion Festival after almost 10 years marks an important milestone in the global relaunch of the Woolmark:' More information: www.merinoinnovation.com; www.friedrichgray.com Ben Pollitt, designer for the emerging label Friedrich Gray, received the L'Oréal Melbourne Fashion Festival (LMFF) Designer Award by Wool mark. 19 FASHION BEYONDTHE BALE Students shine at TAW FA The Australian Wool Fashion Awards, held each year, showcase the use of Merino wool by local and international fashion designers and students Tara Birse's TAWFA Supreme Award-winning design. T he fashions of the future stood alongside Merino wool garments of the past when The Australian Wool Fashion Awards (TAWFA) celebrated not only the latest in design, but the 200th anniversary of the shipping of the first bale of wool to the UK for commercial sale, at its 2008 awards. Held in Armidale, NSW; in March, the 28th TAWFA event hosted a retrospective of Supreme Award-winning garments, which were displayed with a selection of historic woollen garments dating back to the 1800s. The TAWFA 2008 Supreme Award winner was Taree Birse, a student at the Gold Coast's Academy of Design. Taree also won the AWl-donated fabric section, the racewear section, the Tertiary Award and work experience with designer Alex Perry. Grafton High School distance education student Jessica Wainwright is set to start her career in the fashion industry, winning the school-donated-fabric section, the overall Secondary School Award and the prestigious Raffles College of Design and Commerce Scholarship (formerly KvB Institute of Technology) - a three-year Bachelor Degree, half tuition fee, $24,840 scholarship. From small beginnings, starting out as the Wearable Wool Awards under the umbrella of Wool Expo in 1981, TAWFA now commands respect in both the fashion and wool industries, showcasing the use of Merino wool by national and international fashion designers and students. The competition's main aim is to educate young designers about the wonderful qualities of wool. Secondary school students and tertiary fashion students are enticed to use the many versatile wool and wool-blend fabrics to create their entries. Each year, more than 400 entrants from all over Australia - and in more recent years New Zealand, the UK, the US and Dubai - compete for prizes worth more than $40,000. The rewards include significant cash prizes, gifts of work experience with leading Australian fashion designers and scholarships to study at recognised fashion institutes. Over the years, many entrants have gone on to careers in fashion. TAWFA is judged by high-profile fashion industry personalities to provide entrants with an opportunity to receive real insight into how their garments will be perceived by the industry. AWl has been a major sponsor ofTAWFA for the past seven years. ''AWl recognises the valuable opportunities TAWFA presents to the local rural and regional student design communities;' says AWl chief executive Craig Welsh, who presented the finalist award on the night. "It is a true investment in the future of Australian design." Four innovative Australian Merino wool fabrics were provided to the awards for this year's competition: o Natural Easy Care (NEC) shirting, a 100 per cent Australian Merino wool fabric manufactured by the Nanshan Group, Shanghai, China; o Metallic Merino and Bamboo (64 per cent Australian Merino wool, 16 per cent bamboo charcoal, 14 per cent nylon and six per cent metallic) manufactured by Tai Fung Textiles Co. Ltd, China; o Merino Soy Bean (77 per cent Australian Merino, 20 per cent soy bean, three per cent polyester) manufactured by Tai Fung Textiles Co. Ltd, China; and o Klimeo, a 100 per cent Australian Merino wool manufactured by Chargeurs Fabrics, France. 0 More information: www.tawfa.com.au
Feb - Mar 08
Jun - Jul 08 Supplement