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Beyond the Bale : December 2012
1414 off-farm December 2012 BeYOnd The BALe wool suitable for warm climates and environments. Presenting partner of On Stage since its establishment in 2009, AWI is committed to educating and supporting emerging designers by inviting them to discover the quality and versatility of Merino wool. And in a coup for Australian fashion, designer Michael Lo Sordo became the first Australian designer to be invited to present his collection at the prestigious On Stage event. The event was attended by faST facTS l AWI and Merino wool were well represented at this year’s trend- setting Milano Unica textiles fair. l The event underpins the strong relationship between the Australian wool industry and the European textile community. l Fashion designer Michael Lo Sordo became the first Australian to present a collection at the prestigious On Stage event. MILANO UNICA oN STaGE AWI reaffirmed its presence at this year’s edition of Milano Unica – the prestigious international textile fair held in September. Presenting the finest quality products from European textile manufacturers, Milano Unica attracted more than 21,000 visitors. AWI ensured that Australian Merino wool was extremely well represented, due to its engagement in the textile fair’s signature event ‘On Stage’ and also by doubling its presence inside the fair, attending Moda In as well as Ideabiella. AWI showcased its latest edition of The Wool Lab, the seasonal guide for Merino wool trends and products for autumn winter 2013/14, as well Cool Wool, the global marketing program conceived by AWI to highlight the finest Merino a merino wool creation of australian designer michael Lo Sordo at milano Unica’s on Stage event, supported by aWI. an influential group of buyers, media and industry. “ It ’s such an honour to have been selected to showcase and represent Australia for this year’s On Stage at Milano Unica,” Mr Lo Sordo said. “ To be able to present our designs, manipulations and creations focusing on Merino wool is an absolute pleasure. I previewed my Autumn Winter 13 collection at the event which uses exquisite new marbling techniques to dye and characterise my wool so it’s an incredibly exciting opportunity, especially at this early stage in my career.” Milano Unica president, Silvio Albini, praised the ten young designers and their inventive creations at the On Stage fashion show. “ This initiative, in collaboration with Woolmark, was not a competition but a constructive happening to promote dialog between new young designers and Italian and European textile manufacturers,” Mr Albini said. The 10 designers who presented at On Stage were: Co|Te (Italy); Huishan Zhang (China); Barbara Casasola (Brazil); Altewai Saome (Sweden); Michael Lo Sordo (Australia) and Omer Asim (Sudan) for women’s wear; Camo (Italy); Erïk Bjerkesjö (Sweden); Tim Coppens (Belgium) and Matthew Miller (Great Britain) for menswear. More information: www.milanounica.it View videos of On Stage at www. youtube.com/woolmarkonline “THIS INITIaTIVE, IN coLLaBoraTIoN WITH WooLmarK , WaS NoT a comPETITIoN BUT a coNSTrUcTIVE HaPPENING To PromoTE DIaLoG BETWEEN NEW yoUNG DESIGNErS aND ITaLIaN aND EUroPEaN TExTILE maNUfacTUrErS.” SILVIO ALBINI