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Beyond the Bale : December 2012
December 2012 BEYOND THE BALE 11 OFF-FARM FAST FACTS l AWI's Runway 101 Kit is designed to provide regional events with everything they need to easily produce a good runway show. l The readymade kit includes commercially available wool outfits from Australian brands, as well as information and accessories to help run the runway show. l The kit is available for loan to event organisers across regional Australia. AWI's Runway 101 Kit on show clear direction as to which Australian designers were included and how they should be showcased. "My team and I have worked on industry events such as Australian Fashion Week, the L'Oréal Melbourne Fashion Festival and it takes a great deal of time, dedication and liaison with the designers to put together and then style a quality fashion showcase. "Runway 101 was a wonderful showcase of Australian designer fashion and we hope that this important initiative continues so Showcasing some of Australia's greatest designers and retailers, AWI's Runway 101 Kit has been on tour since July, featuring at the Australian Sheep and Wool Show in Bendigo, Sheepvention in Hamiliton, Newdegate Machinery Field Day, Perth Royal Show and Boorowa Woolfest. The runway kit was created to assist the organisers of regional shows to showcase great examples of wearable wool fashion at their events. The readymade kit includes everything from completely styled wool outfits to scripts, runway music and apparel steamers. It has been designed specifically to make running a runway show as easy as possible for event organisers. "The Runway 101 Kit is a great initiative that brings the latest wool fashion trends to our regional communities," explained AWI Country Manager Stephen Feighan. "The kit professionally showcases wearable and commercially available wool products from the current collections of AWI's retail and design partners." The kit includes garments from the Autumn/Winter 2012 collections from leading Australian designers and brands including: Camilla and Marc, Carl Kapp, Collette Dinnigan, Country Road, Danielle Chiel, Decjuba, Ellery, EMU Australia, Farage, Ginger & Smart, Magdalena Velevska, M J Bale, Sabatini, Thurley and Sportscraft. "We were delighted to receive the Runway 101 kit as part of the fashion presentation of wool at the Australian Sheep and Wool Show in Bendigo," said the runway producer for the Show, Alida Milani. "The kit arrived in perfect order with we can continue to showcase the best Australian designer woollen fashion at the Australian Sheep and Wool Show." The runway kit is available for loan to suitable wool-focused events. The kit is contained in a robust wardrobe case for ease of storage and transport. More information: Enquiries from event organisers interested in borrowing the Runway 101 Kit should be directed to Kate Muir at AWI on (02) 8295 3100 or firstname.lastname@example.org Models wearing wool apparel from Australian brands Thurley and Sabatini, supplied as part of AWI's Runway 101 Kit, at this year's Australian Sheep and Wool Show in Bendigo.