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Beyond the Bale : December 2012
December 2012 BeYOnd The BALe 9 off-farm Japan The Campaign for Wool joined forces with Ginza Fashion Week to celebrate the best of wool fashion with two leading department stores: Matsuya and Mitsukoshi. Both stores showcased wool in their windows and display areas (pictured) throughout Ginza Fashion Week. The annual Kobe Tweed Walk & Ride also supported the Campaign for Wool. Netherlands An action packed week of activity celebrated the Campaign for Wool with everything from street based guerrilla stunts to a dazzling launch event in Amsterdam featuring over 20 wool outfits designed especially for the Campaign for Wool by established designers as well as alumni from fashion and design university in the Netherlands. china The internationally renowned ‘Wool Modern’ exhibition (pictured) opened in Shanghai – complete with eight amazing new pieces specially commissioned from Chinese designers. Vision magazine dedicated its October issue to the event. Shanghai’s luxury department store SOGO extended the Wool Week celebrations with an installation of selected pieces from the exhibition. Germany After a great start last year with the launch of the Wool Modern in Berlin, Wool School was the primary focus for the German market to celebrate the Campaign for Wool in 2012. A series of strategic partnerships with leading retailers Wormland (pictured), Marc Cain, Horst Wanschura, Heimat Cologne, and Brooks were established. Spain This year saw Spain’s largest ever celebration of urban knitting which saw key locations around Madrid yarn bombed with amigurumi (knitted animal) figures, a woolly photographic exhibition in influential local retailers, a live recreation of the wool production process, a knitting lounge, and fashion parades (pictured) by Spanish designers and brands. More information: www.campaignforwool.org