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Beyond the Bale : December 2012
CAMPAIGN FOR WOOL: InTeRnATIOnAL WOOL WeeK PATRON: HRH THE PRINCE OFWALES 88 off-farm December 2012 BeYOnd The BALe france Launched for the first time in France, Wool Week was held in the 16th Arrondissement of Paris in partnership with the Passy Plaza Shopping Centre. The week kicked off with a call to action for all French knitters and crafters who were invited to design “the ultimate wool scarf” . The week also included a fashion parade and sheep shearing demonstrations (pictured). Norway In Norway, the Wool Week program included a “white gold” exhibition at the National Museum of Decorative Arts and Design, a pop-up shop in Oslo’s Paleet shopping arcade selling wool, and student events. The week concluded with a seminar in the Norwegian Parliament about fashion and business. Korea Launched at the British embassy in Seoul, the inaugural Korean Wool Week was celebrated with a salon show and exhibition (pictured) presenting the best of Korean and international brands. The week was also supported by Lotte, the leading Seoul department store with a VIP event and charity auction, and window campaign. USa During the inaugural Wool Week in the USA, Bryant Park in the garment district of Manhattan was transformed into an interactive, woollen wonderland (pictured) designed to educate consumers about wool and its properties. A ‘Wool Fountain’ was installed and sheep grazed freely on the grassed area of the park. faST facTS l Celebrations of wool unfolded across key consumer markets during the northern hemisphere autumn. l The Campaign for Wool is being celebrated on an unprecedented global scale with more countries than ever before creating their own programme of activity to celebrate ‘Wool Week’. l The campaign has been instrumental in driving a new demand for wool on an international scale.