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Beyond the Bale : December 2012
5 OFF-FARM December 2012 BEYOND THE BALE FARM TO FASHION EVENT - SYDNEY In Sydney at an event held at the Museum of Contemporary Art, a collection of Australia's most prominent designers that all support the Campaign for Wool -- Camilla and Marc, Akira Isogawa, Dion Lee, Josh Goot and Ellery -- showcased some of their wool designs to The Prince The Prince, who wore another suit made from Australian Merino wool, spent almost an hour chatting to over one hundred invited wool industry and fashion industry guests. With the next phase of the Campaign for Wool focussed on education, Australian students also met with The Prince. Year 10 student and winner of the Wool4skool design competition Brooke Pearce showed her understanding of wool fabric, and South Australian students from the Merino SA School Wether Competition showed their knowledge of animal husbandry. Peter Ackroyd, Executive of The Campaign for Wool said, "Since its inception, the Campaign for Wool has captured the imagination of both the fashion and design industries, and the public. With the support of His Royal Highness The Prince of Wales, it has been instrumental in driving a new demand for wool, the world's favoured renewable and versatile fibre, and I'm delighted to see its continued growth in 2012 and beyond." "We are very pleased to be given this opportunity to meet with HRH Prince of Wales and present some of our important Campaign for Wool partners," added Stuart McCullough, AWI CEO. "With the support and endorsement of its Patron, the global Campaign for Wool continues to connect to consumers around the world, highlighting the benefits of wool in apparel and interiors." More information: www.campaignforwool.com.au View a video of The Prince's visit at www.youtube.com/ woolmarkonline The Prince of Wales chatting with Tom Ashby of 'North Ashrose', Gulnare, South Australia, and Booleroo Centre District School students Alistair Keller and Helane Blieschke at the event in Sydney. The Prince of Wales pets a Merino lamb at the Sydney event, with five models wearing wool garments looking on. Photo: William West, AFP wore a new suit made from fine Australian Merino wool that he had had made especially for this trip. The grey pin-stripe double-breasted suit was tailored by Anderson & Sheppard and made from cloth supplied by Holland & Sherry. Later in the day in Hobart, The Prince and The Duchess of Cornwall were greeted by hundreds more people at Salamanca Place. The Prince popped into the Tasmanian Wool Co to view woollen products. Afterwards The Prince of Wales attended a reception and gave an impromptu speech about the importance of rural life and the key role that farming communities play. He also spoke about the vital importance of wool as a natural, renewable fibre. "One of the things I wanted to try and highlight today was the importance of wool as a natural fibre and to remind people of its importance and the importance of the growers and indeed of wool to the whole economy in Australia," The Prince said. Photo: William West/AFP/Getty Images